Market Research

You simply CANNOT make smart decisions without the right information.

Billions of dollars are wasted each year on marketing campaigns that began with assumptions, and ended with bankrupt businesses.

Febreze failed for years because the marketing geniuses at Procter & Gamble (P&G) didn't bother asking pet owners whether they felt their home smelled bad or not (they think their home smells just fine).

If they had asked that question from the beginning, they would have known that was a bad market to go after.

It wasn't until P&G began asking the right questions of the right people that they discovered moms with kids were the correct, and most profitable target. Today, Febreze is a $1 billion brand.

What do you know about your market, your customers, your competition and your affiliates?

Do you know why your customers don't spend more money on your offerings?

Do you know what product or service you can easily add to double your revenue?

Do you know if your advertising is really helping you, or harming you (you'd be surprised how many ads destroy companies)?

 

From mail surveys to heat maps, to phone calls and competitive reconnaissance, we are DEADLY effective at knowing what questions to ask, who to ask, and how to apply the answers to increase you revenue, and DOMINATE your competition.

If you have any questions, give me a call and let’s talk about your business: 1.888.308.5506.

Don't compete — DOMINATE.

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Matt Steffen

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