- Optimize it properly so that it's easy for your customers and potential customers to find
- Deliver compelling design and high-value content so visitors become customers
That's it, and nothing more.
However, the majority of websites on the internet today suck at doing that. Why?
All too often, websites address the company's needs, and not the needs of their potential customers.
For example, what 5 things keep your customer up at night as it relates to your business?
Are you currently helping them solves these 5 problems with articles, videos, podcasts, a free newsletter, ongoing columns, etc.?
If not, you're missing a tremendous opportunity to convert almost everyone who comes to your website into a future customer.
You see, no matter how good your website is, only 3-8% of people will contact you during their first visit.
That means you must create a compelling reason for them to return. What you want your customer to think is: "Well, I don't need these products/services today, but I'm bookmarking this site because this information is so valuable."
This is the #1 goal of a website in 2016. After all, a website is a dime-a-dozen, but a resource is RARE.
We convert your website into a market resource that grows your audience, and converts them into paying customers.
If you have any questions, give me a call and let's talk about your business: 1.888.308.5506.
Don't compete — DOMINATE.