Search Engine Optimization
Before you even consider hiring anyone to do SEO for your business, ask yourself this question:
Are your potential customers looking online for your products or services?
If yes, SEO may be a perfect marketing tactic for your business.
SEO is the process of leveraging content, codes and your competition to rank your website as highly as possible on search engines for high value/volume keywords. For example, if you're a plumber in Bergen County, New Jersey, a couple of your keywords may be:
- Bergen County plumbers
- Plumbers in Bergen County, NJ
You see, keywords are what consumers type into search engines such as Google when looking for stuff. That stuff is normally one of the following:
Is SEO Superior to Advertising?
As one of the leading advertising agencies in the state of New Jersey, we can honestly say yes; however, while I don't advise small businesses to disregard advertising altogether, I do advise all of their marketing efforts begin with SEO.
You see, SEO creates perpetuating online real-estate for your small business to be found with online.
If you're reading this, you've already agreed that your potential customers are online looking for your products and/or services. In 2014, people don't rely on ads to make buying decisions alone.
Consumers rely heavily on one of two primary methods for purchasing products and services:
- Referrals from friends, family, co-workers and acquaintances in person, on social media, via email and of course over the telephone
- Online searching using Google
While serving your current customers properly is going to drive new referrals on a consistent basis, SEO is going to help you acquire customers in corners of your target market your current referral system is not actively reaching.
Because of this, SEO will actually assist your small business in driving new referrals by allowing you to serve customers you wouldn't otherwise have been able to reach. This means huge increases in market share, and revenue.
Value of Search Engine Optimization for Your Small Business
» Increased search engine visibility of your company to prospective customers means increases of online traffic to your website
» Increased website traffic of potential customers drives increases in sales, market share and company growth
» Decreased need to monitor and maintain current traditional advertising campaigns as SEO replaces costly ads, including Pay Per Click.
» Greater visibility of your company online drives additional interest from potential affiliates, media personal looking for professionals to quote in your industry and other non-competitors looking for professionals in your industry to refer their customers to
» Decrease in time applied to generating more leads and clients
» Increased ability to develop a and market new products and services due to constant flow of potential customers to your website
Our Custom SEO Process:
» Research the best stable of keywords for your company based on what has worked for you in the past, what your competitors are using to drive their own sales and other unique opportunities we identify just for you
» Assimilate new set of keywords into your existing website content/navigation by adjusting, altering and adding copy as necessary
» Create and post fresh, relevant, original and authoritative content to your website on a monthly basis, optimized for keywords that will be found by your target market
» Ensure your business is linked to every local and relevant directory listing
» Manually post your content and sales messages appropriately throughout your social media pages
» Leverage press releases, infographics, memes and coupons to drive additional awareness of your company to your target market, affiliates, press and the public at large
» Create compelling digital media, and effective sales copy that converts
» Ensure your websites has key conversion structure, copy and calls to action
Search engine optimization puts you in front of your customers when they're looking for your products/services online.Don't compete — DOMINATE.