Price Development

When it comes to pricing, I give my clients 2 options:

1) They can increase their prices and guide their brand to be the exclusive alternative to the competition

2) They can lower their prices and optimize their operational efficiency to drive more customer volume and lower costs

Mercedes Benz, Starbucks and Circus de Soleil did the former, while Volvo, Dunkin' Donuts and the NYPD did the latter.

So, before you decide on your pricing model, you must first decide where your company fits into your market.

Clearly we would all enjoy being the highest priced option on the market. However, this is not always the most viable or profit-producing course of action. It all depends on your goals, and your business.

I dig into your offerings, operational flow, goals, competition and target market to produce the best possible pricing strategies to maximize profits, and minimize customer apprehension.

If you have any questions, give me a call and let’s talk about your business: 1.888.308.5506.

Don't compete — DOMINATE.

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Matt Steffen

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