In multiple nationwide taste tests, Pepsi has continually dominated Coca-Cola; and yet, Coca-Cola continues to sell more Cola than Pepsi.
Branding your business for maximum market share is less about the reality of what you sell, and more about your target market's perception of it.
This is why we brand your business to capture competitor-free segments within your market to minimize your costs, and maximize your earnings.
How would you brand yourself if you were a new plumber in a market saturated with plumbers who have been in business since Columbus discovered America?
Take your time and think about it...
Are you ready for my strategy?
I would brand you as the NEWEST plumber in your area with CUTTING EDGE training and MODERN equipment. I would say you are able to eliminate costly services because your tools and training are brand new, and more efficient.
Sound good? I think so, because I used that same strategy for a plumber in South Jersey, and today he has over 18 trucks and over 30 employees.
Branding is about making you irresistible to your target market while standing out from the competition. It's not hard -- it's branding. Let's make you Coca-Cola....
Don't compete — DOMINATE.