Matt's Marketing Flop of the Month
People love horror stories, and what could be more horror-filled than a marketing and advertising campaign gone bad... horribly... BAD?
For your reading pleasure, I present my list of Marketing Flops of the Month.
Now, I'm not going to sit here and recommend what each of these organizations should have done in the interest of avoiding disaster. After all, some of these marketing tonics were concocted by some of the greatest marketing and advertising chemists of our time. But alas, all great quarterbacks eventually throw a game-losing interception to the competition, and sometimes failure can be just as entertaining as success.
So, while this website is filled with tales from the marketing greats, I hope you'll enjoy these tales from the marketing crypt. Enjoy!
Don't compete — DOMINATE.
This Month's Marketing Flop
Pepsi Pisses Off Black Lives Matter
Here's some advice the marketing people at Pepsi should have learned in the 1st grade: Don't discuss religion or politics. In April 2017, Pepsi rolled out a video ad that featured Kendall Jenner walking through a protest,...
Previous Marketing Flops
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Matt was listed by Forbes as the "#1 Consultant Who Avoids the B.S.."
