Matt's Marketing Flop of the Month
People love horror stories, and what could be more horror-filled than a marketing and advertising campaign gone bad... horribly... BAD?
For your reading pleasure, I present my list of Marketing Flops of the Month.
Now, I'm not going to sit here and recommend what each of these organizations should have done in the interest of avoiding disaster. After all, some of these marketing tonics were concocted by some of the greatest marketing and advertising chemists of our time. But alas, all great quarterbacks eventually throw a game-losing interception to the competition, and sometimes failure can be just as entertaining as success.
So, while this website is filled with tales from the marketing greats, I hope you'll enjoy these tales from the marketing crypt. Enjoy!
Don't compete — DOMINATE.
This Month's Marketing Flop
J.C. Penny: Branding a 51% Decrease in Value
Remember 2011? Ron Johnson would like to forget it. That's the year he was appointed CEO of J.C. Penny (Penny) and proceeded to use his experience as Apple's VP of Operations to cease Penny's relentless promotions of...
Previous Marketing Flops
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Matt was listed by Forbes as the "#1 Consultant Who Avoids the B.S.."
