Matt's Marketing Campaign of the Month

Finally, a place to find all of your favorite marketing campaigns and advertisements that you love, and miss.

Each month I will be selecting my favorite marketing campaigns based on competitive dominance, market share acquisition, creativity, and sometimes we'll just have a little fun.

I hope you enjoy these marketing campaigns; but most of all, I hope you can manifest some revenue-driving benefits as a result of learning about them, and replicating their execution, and effectiveness.

Don't compete — DOMINATE.

Matt Steffen

"Don't compete -- DOMINATE!"

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This Month's Marketing Campaign

Apple’s 1984 Commercial

The "1984" Apple commercial was broadcast on January 22, 1984, during a break in the third quarter of Super Bowl XVIII by CBS which introduced the Macintosh computer. The idea behind the commercial was to differentiate the...