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Some small business owners in New Jersey view their most successful competitor's website as invincible. "Why even try?" has been a phrase uttered by a few of my newer clients with regard to competing with a local small business "powerhouse." If you need diapers, go to Pathmark; if you want to win online, get out your damn keyboard.

Your competitor's website IS NOT invincible. It relies on external links, viral content, authorship, constant update, and proper meta-tags just like yours. It has a rib cage, just like yours; it has veins that bleed, just like yours; and it has muscles that can be overcome, just like yours. Bruce Lee had a chart of his opponents' pressure points, and now you will too. Now let's go DOMINATE them!

First off, go to and type in that wimp's web address. Next, scrutinize the following results:

  1. External links (.edu, .gov., etc.) - this is how many other websites are directly  linked to their website.
  2. Keyword/Meta Tag Selection - words that tell search engines what each page on your website is about.
  3. Keyword Density - the amount of keywords in your content versus normal text.
  4. Indexed Pages - this is how many pages search engine recognize that have that is not duplicate content.

To me, these are the 4 pillars of SEO (search engine optimization).

Next, get more external links. Then, begin updating your website's blog on a consistent basis. Monitor your daily ranking progress in Alexa, accordingly. Take note on how many spots you move ahead weekly with regard to where your competitor is ranked. If necessary, blog educational content daily - I do. Doing this will also increase the amount of indexed pages you have; however, plagiarism is considered "duplicate content" which search engines hate. Google is no different than 3rd period History class I suppose.

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Don't compete — DOMINATE.