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Wow, it was a busy week. 4 new clients, 2 speaking engagements and I am being fit for a few new suits. Let me ask you a question: have you ever noticed a professor favoring a student simply because they seem to like them? Perhaps the student was flattering or complimentary to the professor, or perhaps the professor caught the student singing the class's praises to other students. Despite the fact that the professor is there to maintain a solid academic system, extra points can always be given for affiliate marketing and positive brand perpetuation. The same holds true for bosses and politicians.Google is no different.

A great tactic to improve your SEO ranking in Google is to be caught, by Google, celebrating their services.

The bottom line is Google is playing a balancing act between promoting themselves (versus partners Facebook and Yahoo), while also ensuring searchers get top quality websites that include the following content:

  1. Fresh
  2. Relevant
  3. Original

Not difficult, correct? Now try upping your Google SEO ante by incorporating these activities into your online marketing efforts:

  1. Occasionally author blogs that celebrate Google's products while linking to them directly: Awesome Google Service!
  2. Add your Google+ profile to your website as you have seen I have done with mine. Google: "Imprinsic" to check it out. It also offers some serious click-through rates!
  3. Open a Blogger.com account and link it to your website. Go to the top right-hand corner of my Blogger account and click "Create Blog" to do this for yourself: Sexy Marketing Genius 
  4. Ensure your website URL is linked to as many Google products as possible. For example: Google Maps

Google is controlled by an algorithm which is created by humans. The last part of that formula is what is so easy to understand, and exploit. Good luck to you!


 

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