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The Secrets Behind Trump's Polling Dominance
(December, 2015) Philadelphia, PA -- Despite Donald Trump's unprecedented, controversial and, some would say, inflammatory views regarding competitors, Muslims, woman, illegal immigrants, and critics, and new POLITICO poll shows Trump's national support at 41%, a new high for the real-estate mogul
Trump’s competitor Jeb Bush, for example, with all of his political credentials and $35 million in campaign dollars spent, is getting crushed by Trump, who has no political experience and has spent a bit less than $1.4 million in campaign spending.
There are several reasons for his rise, including the fact Trump was already extremely popular before the race.
Matt Steffen, who was listed as Forbes' #1 Marketing Consultant Who Avoids the B.S. stated: "Thanks to his dominant branding of real-estate, a reality show, beauty pageants, high-end lifestyle goods, and America’s love of capitalism, Trump has been a household name since the 80s."
Mat continued, "As I always say, Marketing is getting people to know, like and trust you in the interest of improving their condition.”
"Therefore, the first goal of marketing is always getting people to know you — maximizing your popularity — which Trump has done in spades compared to his competition."
Another reason for Trump's success is people believe Donald Trump solves problems.
Matt Steffen stated: "What Trump is great at is identifying the country’s problems, and simplifying their causes by pointing to one of many of his reasons, such as: Poor vetting of immigrant Muslims, unfair trade practices by China and some countries’ self-serving support of illegal immigration as the problem."
This is how the Trump campaign has ingeniously turned a negative into a positive.
Another reason Trump has been so successful is because Trump is tapping into a new base.
A new Breitbart Poll of 2,000 citizens shows that Donald Trump’s immigration stance has more support among Hispanic Americans than Gov. Mitt Romney won in 2012, even after the pollsters reminded respondents of Trump’s most controversial statements on immigration.
Matt stated: "With Trump’s popularity already soaring straight from his announcement as a candidate, combined with his anti-politician, pro-middle class stances, Trump is attracting a whole new base of Democrats who never voted Republican, and Republicans sick of the Republican Establishment’s broken promises."
Being an outsider has several positives, and for a man as well-known and prolific as Trump, he’s truly stirred a wave of political fervor that can’t be silenced, and won’t be stopped.
In fact, according to Yahoo finance, by an overwhelming 77 percent to 22 percent margin, Republican registered voters say they prefer an outsider candidate who will change how things are done, rather than someone with experience in Washington who can get things done.
Matt Steffen stated: "When I hear liberals saying Trump’s too conservative and conservatives saying Trump’s too liberal, I wonder if these political experts realize that’s causing people to believe Trump’s finding the middle everyone seems to celebrate, yet no one seems to truly support."
Another reason for Trump’s success is his brashness is perceived as honest decisiveness.
Matt stated: "The fact of the matter is, when you’re ready to give speeches with no teleprompter, and deliver potentially inflammatory and controversial statements without worrying about results that might hurt your popularity, it is seen as courageous honesty, which again, only strengthens and widens his base, as this is traditionally anti-political, which many people, especially those who do not have strong partisan leanings, are loving."
For example, despite his recent and unprecedented remarks concerning not allowing Muslim immigrants into country until we can improve our vetting system, Trump’s poll numbers actually increased, to the media’s shock.
That should be no surprise since according to a recent PEW Research poll, people prefer honesty and decisiveness over compassion. But then again, compassion to who, Americans, or immigrants?
It is clear Trump subscribes to the idea that the best defense is a great offense.
Matt stated: "While President Obama was using a terrorist shooting to push for more gun control, Trump took the political football and pushed for not allowing Muslims into the country until the government’s immigration vetting process is improved. As a result, the gun control issue got lost, and Trump’s popularity soared."
As a result of his public scorn toward those who have criticized him, Trump has ingeniously avoided a lot of scrutiny because people are afraid of his reaction.
Matt stated: "Even political contender Ted Cruz, who recently made some mild criticisms of Trump as a candidate, was on the receiving end of Trump’s criticism, resulting in Cruz pulling back and almost apologizing to Trump, while blaming the media for making his comments seem harsher than they actually were."
MSNBC and CNN is doing more harm than good to Democrat Party by talking about Donald Trump, whether in the positive, or negative.
Matt stated, "The more people speak about Trump, for good or bad, the more of a positive effect it has on his popularity and the overall effectiveness of his campaign.
He continues, "I know that sounds impossible, but listen up: With regard to the media bashing Trump for his stances toward temporarily not allowing Muslims into this country, Terror Management Theory stipulates that we all have deep-seated fears, such as fears of terrorism, that cause us to do things we wouldn’t normally do."
"The reaction to these fears is most often an emotional response, such as smoking, eating unhealthy food, wasting money, or in this situation, electing a person you are told is “bad” but nevertheless, you perceive as someone able to protect you."
So with the media constantly showing us headlines about recent attacks, combined with ways in which Trump believes he can prevent these attacks (whether you normally agree with or not), it combines in many people’s minds to form an emotional inclination in the way we may be prepared to act to prevent external harm.
Matt stated: "I’m not saying Trump is actually wrong, I’m simply saying even if people don’t support his views, all of this negative attention only works to help him for the most part."
Trump’s extreme views are creating extreme loyalty.
Matt stated: "As I always say, “be loved or be hated, just don’t be forgotten.” Trump has become loved, and hated, but certainly not forgotten like much of his competition."
But that’s not even all of it. As a result of the dozen or so political contretemps Trump has endured and prevailed upon to date, there seems to be two major forces in in the Republican Primary today: 1) An advocacy for Trump, 2) An advocacy against Trump.
Because of this, support for any of Trump’s competitors is diluted, and therefore there is no capable vessel to defeat Trump, only toothless third-person criticism and Facebook rhetoric.
Matt stated: "The bottom line is if you can’t appear to be better at something, be different. As a result, you’ll absorb new or dissatisfied markets while cashing in revenue, or votes."
Trump is winning because people love him period.
What anyone can deduce from the endless coverage Trump has received in recent months is the fact that people love him, or love to hate him. Either way, they love hearing about him.
Matt stated: "When I was a boy, I was awestruck by how much coverage the History Channel gave to Hitler and the Nazis. What I realized was people loved learning about such an evil force, event if they hate it."
"Now I am NOT comparing Trump to the Nazis in any way, shape or form (see Godwin’s Law); however, others are, and they are not unlike the people watching the History Channel’s coverage of the Nazis simply because they find it entertaining or enriching in some way."
And many people do love Trump, hence why his reality show was such a global success, and why he is surging in the polls despite what the Republican elite, the media and other strong forces want, or try to influence.
Matt stated: "Based on my analysis, I predict that Donald Trump will be our next President."
He continued: "If you don’t like Trump, you must understand that in business, it’s not always the best product that prevails, but rather, the product with the best marketing.
"Although, as advertising giant David Ogilvy once said, “Great marketing only makes a bad product fail faster.”
About Matt Steffen
Matt Steffen has been featured in Forbes as the "#1 Consultant Who Avoids the B.S." He started his marketing agency, “The Marketing Agency” in 2009, and has served hundreds of businesses, including 6 Fortune 1000 companies. He has been featured in Forbes, Money magazine and the Wall Street Journal as a top tier marketing expert.
Matt is a Rutgers University graduate, combat veteran, philanthropist and member of Mensa (the International High IQ Society). In his spare time, Matt plays the drums, reads every book he can get his hands on.