Sister Act is the story of a lounge singer (Dolores, played by Whoopie Goldberg) who is forced into the witness protection program as a nun after she witnesses her mob boss boyfriend commit murder.
The head of the convent tries to prevent Dolores from influencing her sisters; however, being a lounge singer, Dolores (who the nuns know as Sister Mary Francis) soon takes control of the choir.
At this time, the church has a very, VERY small following. After a few short weeks, the new choir drives a huge new following, including national media attention that even gets the attention of the pope.
The changes Sr. Mary Francis made to the choir were the following:
- She taught the choir how to sing (formerly, they were horrible)
- She instructed the choir to perform modern popular secular songs, with words of Catholic teachings
- She brought the nuns into the community to mingle with locals, while cleaning and beautifying the local area
This movie is a beautiful meditation of the power of music, and and the importance of compromise.
The well written and performed music in this movie is a reminder that marketing isn't about singing, it's about getting your target market to sing along with you.
More Movies about Marketing
Starring Michael Keaton, The Founder is the true story of Ray Kroc, and how he converted one Burger Restaurant into, today, the second largest Fast Food company in the world, beginning his journey at the age of 52 no less....
Fight Club is a tangy, violent criticism of materialism and consumerism. As an ad man, I would be cut in half if I was portrayed in that film. Brad Pitt plays the metro-sexually dominant Tyler Durden (Brad Pitt) who...
Get My Free Updates
Matt Steffen was Listed by Forbes as the #1 Marketing Consultant Who Avoids the B.S.