Are you wondering, "what is blog", and "how to blog to my customer?" A lot of businesses probably still view blogs as the back alleyways of the Internet written by the bitter consumer and the attention craving abstract intellectual. However, this is not always the case. In fact, blogs are a very useful social network in the interest of customer support. "Organizations use blogs to measure what's going on with their stakeholders and to understand corporate reputation," says Glenn Fannick, a text mining and media measurement expert at Dow Jones.
If you really want know where to find your customers, view the Internet as a city: Facebook would be the local coffee shop, websites would be storefronts, Twitter would be a business convention and blogs would be wherever two or more people are sharing ideas in public. You don't want people talking bad about your company in line at Sears, or on a bus in North Jersey do you? Don't you want to be there to defend your company and give information and support to those with negative experiences and impressions? Sure you do- I do.
Okay so here is one easy blog marketing tip: you should always use your real name and the relation you have to your company. If there are harsh criticisms of your brand being thrown and you decide to comment on a foreign blog, bloggers might attack you initially, but then might feel valued that you took the time to address their concerns. Blogging can be a lot like a customer service desk.
McDonald's knows the importance of a blog blog spot (keyword phrase worth 11,100,000 local views locally) and that's why they've created their own. McChronicles.blogspot.com is there to continually check the vital signs of their customer support while keeping up open communication with their current market, and potential market. Now that's customer service.
Blogging is another way to make you more practical and valuable to your market niche, all while funneling in some really great advertising. So get out there and start blogging today.
Don't compete — DOMINATE.
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