In Battlenomics, an Organizational Competitor is a competitor who sells the same exact product and benefit as you. For example:
If you sell books, Barnes and Nobles is your inline competitor
If you sell ice cream, Dairy Queen is your inline competitor
If you are a defensive end in football, a defensive end is your inline competitor
If you are wealthy and looking to date men, Oprah is your inline competitor
Again your Organizational Competitor offers the same product and benefit as you. Now, in order to effectively defeat your Organizational Competitor , you need to brand yourself, product, and/or organization as having more valuable attributes versus you Organizational Competition.
Let's use some examples of how you can brand your business for maximum differentiation.
Organizational Competitor: Mark's Rent a Car "#1 in New Jersey car rentals"
Your business: Matt's Car Rental "#2 in New Jersey car rental which means we care more"
Organizational Competitor: John McKinley: 1st Baseman with a batting average of .328
Your Business: Jimmy McFarland: 1st Baseman with Golden Glove award and batting average of .308
Organizational Competitor: Jake's Bar n' Grill "20 Ribs for $10"
Your business: Marty's Rib "Because you want GREAT, not CHEAP"
Ensuring you are driving more revenue than you competition is all about attracting and converting more sales than your competition. Branding your business to stand out from your competition while creating an irresistible sales message for your target market is what will grow your business, and put your competitor in Chapter 11.Don't compete — DOMINATE.
More Marketing Advice
by John Caples I will start out by saying that no one can consider themselves a marketing or advertising professional until they have read this book. Written in the 1930s, John Caples guides you through scientifically...
In 2003, R&R Partners (R&R for the sake of simplicity) created the most successful slogan ever created in modern history: "What happens in Vegas stays in Vegas." The slogan has been quoted more than any other slogan,...
Get My Free Updates
Matt Steffen was Listed by Forbes as the #1 Marketing Consultant Who Avoids the B.S.