This month is all about finding the best mate, and that will require Match.com.... at least, according to them.
We have all noticed Match.com, some from afar, some from the convenience of their online dating portal.
Either way, we can all agree this service is a useful resource ready to assist us in finding and selecting the perfect partner.
After all, from kindergarten to college, our lives are wrapped in the opposite sex; that is, until we possibly go into the workforce where our mating choices could be as limited as the food selection in the cafeteria.
I chose Match.com this month because I am in love with their newest ad campaign which has a handsome young man asking single people why thy haven't tried Match.com yet.
After all, it seems to make sense that people's #1 resistance to joining the website is the pride in that, "I don't need a website to find a mate" to wit the host replies in his own fashion, "well, how is that working out for you?" The response is usually, "not so good."
And here we see the genius.
The ad campaign clearly demonstrates that a lot of what single people are doing to find a mate is either wrong or inadequate.
What the ad cleverly does is eliminate all objections toward using an online dating website such as Match.com.
The sales as a result these ads has been strong as Match.com increased their memberships by 15% in the 4th quarter of 2014 while their growth increased only 4% from 2013 to 2014, before these ads had gained real quantitative traction.
On top of that, the number of paid subscribers for the combined services of the Match Group grew 18% to 4.1 million in the second quarter of 2015.
Match.com is revving up to go public in 2015 which will probably take place after their acquisition of the free dating website, Plenty of Fish.
Nevertheless, this ad campaign and subsequent growth is just the sort of thing investors use to spread their wallets, and insert their cash into that perfect looking IPO. Mmmmmm
If you're looking to add another plate to your dinner table this Friday night, click here to join the site: http://www.match.com/Don't compete — DOMINATE.
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Matt Steffen was Listed by Forbes as the #1 Marketing Consultant Who Avoids the B.S.