Questions? 1 (888) 308-5506
Click here for full list of marketing advice.

Women may be a larger audience of online marketing than men.

No I don't have the data to back up that claim just yet, however, Fleishman-Hearst and Hillard Magazines (Jan, 2012) recently released this research which show the amount of women who are minding our marketing efforts.


Below shows the percentages of women who attempt to influence the buying decisions of other people as well.


Women know that women are watching.

However, as a man, it is sometimes difficult for me to assume the mental and emotional standpoint of women with regard to marketing.

Why do you think half of my staff is female? I remember conducting a physics experiment at Rutgers University which required that I interview 17 people. Without even realizing it, I had tainted my sample by interviewing mainly all men. I didn't even realize it until my poor data led to a misleading conclusion concerning my experiment. Matthew+Stupidity = C-

The lesson here is that if you are a man (or woman), you must not neglect the attitudes and opinions of the complimentary sex, and go with pure data and mutually exclusive and collectively exhaustive. 

Don't compete — DOMINATE.


Matt Steffen

"Don't compete -- DOMINATE!"

Facebook | Twitter | LinkedIn

More Marketing Advice

Fastest Way to Ensure your Business is Listed Locally

Fastest Way to Ensure your Business is Listed Locally

The easiest and fastest way to ensure that you are listed as a local small business is to go to, and ensure that you have listing created on all local directory pages, while also connecting yourself to...

What is a Blog, and How to Blog

What is a Blog, and How to Blog

Are you wondering, "what is blog", and "how to blog to my customer?" A lot of businesses probably still view blogs as the back alleyways of the Internet written by the bitter consumer and the attention craving...

Get My Free Updates

Matt Steffen was Listed by Forbes as the #1 Marketing Consultant Who Avoids the B.S.