Mailchimp.com is where you’re going to create your email marketing program. It's free, and easy, like baseball.
Here you can create opt-in forms so prospects can signup for your newsletter, eBook, and whatever else you can offer them in exchange for their email and contact information.
Once you have their contact information, you can use Mailchimp to send them promotional updates, free advice, and whatever else you can creatively develop to turn each recipient into a customer.
It is a very easy system to use, and to get started, you can import a list of existing customers or prospects.
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Matt Steffen was Listed by Forbes as the #1 Marketing Consultant Who Avoids the B.S.