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Let's take a look at some colors, and what they mean to your marketing and advertising materials.

Orange: Aggressiveness, used as a call-to-action and attention grabber.

Red: Increases energy. Increases heart rate and increase urgency. Often seen with clearance sales and references to food.

Pink: Romantic and feminine. Used to market products for women, young girls, as well as promote breast cancer awareness.

Blue: Creates sensation of trust and security. Often used by banks and and salespeople.

Purple: Soothing and calm. Associated with royalty. Often relates to beauty and anti-aging products.

Green: Associated with wealth.The easiest color for the eye to process, and used with finance and entertainment websites.

Black: Powerful, sleek and timeless. Seen as luxurious and sophisticated.

Don't compete — DOMINATE.


Matt Steffen

"Don't compete -- DOMINATE!"

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Matt Steffen was Listed by Forbes as the #1 Marketing Consultant Who Avoids the B.S.