Let's take a look at some colors, and what they mean to your marketing and advertising materials.
Orange: Aggressiveness, used as a call-to-action and attention grabber.
Red: Increases energy. Increases heart rate and increase urgency. Often seen with clearance sales and references to food.
Pink: Romantic and feminine. Used to market products for women, young girls, as well as promote breast cancer awareness.
Blue: Creates sensation of trust and security. Often used by banks and and salespeople.
Purple: Soothing and calm. Associated with royalty. Often relates to beauty and anti-aging products.
Green: Associated with wealth.The easiest color for the eye to process, and used with finance and entertainment websites.
Black: Powerful, sleek and timeless. Seen as luxurious and sophisticated.
Don't compete — DOMINATE.
More Advertising Advice
Always Do the Opposite of Your #1 Competitor
What good is it claiming to offer the same services as your #1 competitor? Instead, find the strength of your competitor and use that against them. In other words, stop trying to be better than your competitor- be different....
How to Reach Your Customers with One Word
President Obama must have been going crazy whenever he heard his campaign saturated down to one word. I have no doubt the President probably wanted to say so much more to American voters, however, he and his staff were...
Get My Free Updates
Matt Steffen was Listed by Forbes as the #1 Marketing Consultant Who Avoids the B.S.
