Let's take a look at some colors, and what they mean to your marketing and advertising materials.
Orange: Aggressiveness, used as a call-to-action and attention grabber.
Red: Increases energy. Increases heart rate and increase urgency. Often seen with clearance sales and references to food.
Pink: Romantic and feminine. Used to market products for women, young girls, as well as promote breast cancer awareness.
Blue: Creates sensation of trust and security. Often used by banks and and salespeople.
Purple: Soothing and calm. Associated with royalty. Often relates to beauty and anti-aging products.
Green: Associated with wealth.The easiest color for the eye to process, and used with finance and entertainment websites.
Black: Powerful, sleek and timeless. Seen as luxurious and sophisticated.
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