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Hancock is a coming-of-age film about an alcoholic unconventional superhero who changes his image, and discovers his past.

Like all Will Smith movies (except for The Pursuit of Happyness [sic]), special effects, alien lifeforms and heartfelt comedic undertones are the backbone of this story which is often times boring, and the rest of the time, exciting.

The real reason this move is educational is from a purely public relations standpoint, where a man (or possibly alien)  had to become what the public thought he should be, versus who he probably actually was, in order to maximize his impact, and self-actualization.



Ray Embrey (played by Jason Bateman) rescues Hancock (palyed by Will Smith), after Hancock literally rescues him, by employing his laundry list of public relations skills, and the result is a much friendlier, and less destructive super hero who saves people, at half the cost. You'll understand when you see it.

This isn't the first movie I'd recommend you check out to learn how to sell your personal brand, but it is one of them! Enjoy!

If you'd like to pick this one up, you can order it by clicking here.

Don't compete — DOMINATE.


Matt Steffen

"Don't compete -- DOMINATE!"

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The Prestige

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Years ago, a friend of mine mentioned this documentary, and began explaining it for a brief 2 minutes or so. After that, I had to see it. The long-story-short is this is a "going" of age story (see what I did there?) about...

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Matt Steffen was Listed by Forbes as the #1 Marketing Consultant Who Avoids the B.S.