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Click here for full list of my favorite movies about marketing.

Hancock is a coming-of-age film about an alcoholic unconventional superhero who changes his image, and discovers his past.

Like all Will Smith movies (except for The Pursuit of Happyness [sic]), special effects, alien lifeforms and heartfelt comedic undertones are the backbone of this story which is often times boring, and the rest of the time, exciting.

The real reason this move is educational is from a purely public relations standpoint, where a man (or possibly alien)  had to become what the public thought he should be, versus who he probably actually was, in order to maximize his impact, and self-actualization.

 

 

Ray Embrey (played by Jason Bateman) rescues Hancock (palyed by Will Smith), after Hancock literally rescues him, by employing his laundry list of public relations skills, and the result is a much friendlier, and less destructive super hero who saves people, at half the cost. You'll understand when you see it.

This isn't the first movie I'd recommend you check out to learn how to sell your personal brand, but it is one of them! Enjoy!

If you'd like to pick this one up, you can order it by clicking here.

Don't compete — DOMINATE.

 

Matt Steffen

"Don't compete -- DOMINATE!"

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More Movies about Marketing

The Founder

The Founder

Starring Michael Keaton, The Founder is the true story of Ray Kroc, and how he converted one Burger Restaurant into, today, the second largest Fast Food company in the world, beginning his journey at the age of 52 no less....

Fight Club

Fight Club

Fight Club is a tangy, violent criticism of materialism and consumerism. As an ad man, I would be cut in half if I was portrayed in that film. Brad Pitt plays the metro-sexually dominant Tyler Durden (Brad Pitt) who...

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Matt Steffen was Listed by Forbes as the #1 Marketing Consultant Who Avoids the B.S.

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