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There is no secret information, so stop trying to hide it. Long gone are the days when  an Ionian mathematician could steal a formula from Egyptians and claim dominance over a way to measure the sides of a triangle.

These days content moves at the speed of light, and there truly is nothing new under the sun. Why, even some of the fools I shot at in Afghanistan can read this blog I am writing right now. However, you can use this to your advantage to absorb practical information and present it to other people who may need it. After all, nothing in this blog is new or original, but perhaps somebody might find some ideas useful as I first did when originally discovering them for myself.

So with this in mind, try to start educating your customer base. Spend some time each week writing or performing in interesting ways that will make your niche market find you more useful.  After all, why do you think I started this blog?
So here are a few ideas in terms of free entry, low risk marketing:
  • If you are a chef, put out a educating your customer base on how to make your best sauce, and then attach it to your website.
  • If you are a mechanic, put together online e-books that teach people "how-to" check their transmission fluid.
  • If you are a real estate agent, start a blog about the reasons people should be buying a house in this market.

I love the pillar of marketing that is: free entry, low risk. Give your customer a good enough free sample, and they might just want that whole piece of fudge one day. I know I want fudge everyday.
Don't compete — DOMINATE.


Matt Steffen

"Don't compete -- DOMINATE!"

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Matt Steffen was Listed by Forbes as the #1 Marketing Consultant Who Avoids the B.S.