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The signature section of your email is a great place to instill trust in your reader.

Think about it... this section is essentially saying who you are, and who you are can easily relate to a lot of things that evoke trust, and likability.

For example, if you have Social Media sites that you REGULARLY update, then by all means include those links. If you don't regularly update them, please omit them as people may find you lazy and inconsistent with your existing audience.

If you have a special distinction such as being list as Forbes' "#1 Consultant Who Avoids the B.S." (ahem...)*, be sure to include that stuff.

*I've had numerous new clients tell me that impressed them enough to call me. Third party perceptive always trumps your ringing your own bell. Remember that.

Also, the signature section is a great place to add testimonials, titles of books you've written, your customer retention rate (if it's high), your title (if it's relevant), your website, and any other information that will build their trust.

Here is my top tip though:

  1. Write a list of everything that you think should be in your signature.
  2. Now, have your customers, friends, family, etc. rank each one in terms of how much it makes them trust you.
  3. Next, only use the top 3-5 elements.

After all, some of you may have dozens of great things, but when you post all that stuff, people get drowned in your credentials.

And when you drown, you don't remember anything!

So, list your top qualifications so they actually come away remembering them.

Also, always ensure you list your contact information, such as:

  • Phone
  • Fax
  • Address (sometimes, multiple)
  • Hours
  • Newsletter Sign Up (optional)
  • Logo (optional)
  • Etc.

You should always be improving your signature based on new qualifications, and customer feedback.

Always improving. Always improving.

Don't compete — DOMINATE.


Matt Steffen

"Don't compete -- DOMINATE!"

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Matt Steffen was Listed by Forbes as the #1 Marketing Consultant Who Avoids the B.S.