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I don't know if it was a result of the loneliness I felt after being divorced while in Afghanistan, or compensating for my general lack of contributions to humanity, for whatever reason, I love conducting charitable events. The idea of entertaining the masses while raising money for practical and perpetually altruistic causes wraps my heart in a bun and feeds itself to intangible satisfaction. Yup, it feels that good.

So look, while performing charity can exact endless good for you intrinsically, it can also serve your marketing needs externally. My point is that charitable events can produce unimaginable search engine optimization. I just described the glass, now check out the juice:

  1. As long as your press releases are half-way decent, the media will pick up your charitable event and promote it accordingly.
  2. Ensure you host the details of your event only on your site. This way when the press lists your external link in the news, your search engine rankings will go through the Google roof.
  3. Don't forget to hit all relevant bloggers/online writers. For example, once I did a promotional rock concert for the American Red Cross. I discovered what blogs rock fans read, and released some sexy material about the event for those bloggers to write about. This is a two pronged attack because it gives you more external links, as well as additional event promotion.
  4. Let's not forget that out of the many people who will at least check out your event, many might wish to share your link on their own respective social media site which further increases your rankings.

I believe it is the responsibility of the private sector, and not the government, to increase the local standard of living for all citizens. We small business owners can band together and improve our business incidentally through the very channels that will promote charity subsequently. It's up to us to prove that giving and getting are not mutually exclusive.


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