Burger King still holds the title of having the creepiest mascot of all time.
The first image of the character was originally launched on a Burger King sign in 1955.
In 2003, advertising agency Crispin Porter + Bogusky resurrected the image in physical form, and what you had was this:
Perhaps it wasn't just the mascot's face, that was fixed to display surprise (or rage based on your subjective interpretation). it was the fact this character was in bed with you when you woke up, and spoke in a voice you'd expect to hear from an 40-year old house visitor on To Catch a Predator.
The whole idea was launched to accomplish 2 goals;
- Increase engagement through viral media (accomplished)
- Increase sales which had been sluggish (...failed miserably).
It wasn't until 2011 that Burger King retired the character, and that was that. Thank God...Don't compete — DOMINATE.
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Matt Steffen was Listed by Forbes as the #1 Marketing Consultant Who Avoids the B.S.