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While publicity is the best approach for growing a brand, and getting it into the market; advertising is the best way to keep your brand in front of people, and driving more sales.

Every branding strategy is different.

For example, in the healthcare industry, some hospitals spend their time branding their staff as courteous, and professional.

Other hospitals brand themselves as trailblazing in the field of medical research and cutting edge procedures.

However, this will NEVER touch the minds of their marketplace unless they compliment these branding strategies with adverting.

So, if you truly believe that your brand is a winner -- and a better mousetrap -- then you MUST spend the money to get it in front of people... a LOT of people.

Don't compete — DOMINATE.

 

Matt Steffen

"Don't compete -- DOMINATE!"

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More Branding Advice

Why You Should Advertise During the “Off-Season”

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A few of the small businesses that have contacted us from Atlantic County, New Jersey (summer resort cities) all seem to share the same frustrating mind-sets: "advertising in the winter (off-season) is a waste." I'm going...

How & When to Use Negative Advertisements

How & When to Use Negative Advertisements

Negative advertising can essentially be broken down into 2 categories listed below. You'll notice I labeled these both with the keyword 'political' because these types of ads are predominantly used by political campaigns...

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Matt Steffen was Listed by Forbes as the #1 Marketing Consultant Who Avoids the B.S.

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