by David Meerman Scott
When I began considering starting my own marketing agency, this was the first book I read. Ignoring how inspiring it is as a call-to-action for marketers and small business people to gain target market awareness with minimal funds, this book walks you through nearly every practical approach you can begin taking immediately to drive more sales in less time than it ever took you before.
What really amazed me about this book was the simplicity by which Scott uses to illustrate his points making it tangible for even the lowest of layman.
Citing case studies and practical examples as he goes, he literally charts a road-map for your internet marketing and media relations success. Although I haven't read this book in years, I'll revisit a couple chapters at least once a month for guidance on how to best leverage a particular promotional medium for more sales, or how to better send out press releases to get published. Out of the hundreds of books about marketing I have read, this is without a doubt in my top ten. Get it today!
Purchase HereDon't compete — DOMINATE.
More Marketing Books
by Phil Rosenzweig If you're a huge fan of cognitive psychology like me, and enjoy learning how to improve your decision making, than this is truly the right book for you. The book begins with a large engineering firm...
by Ray Kroc Grinding It Out was written by Ray Kroc about his amazing life in building, today, the second largest fast food restaurant in the world. The man's journey was so interesting that they made a movie about him....
Get My Free Updates
Matt Steffen was Listed by Forbes as the #1 Marketing Consultant Who Avoids the B.S.