Broken Link Checker WordPress Plugin

Broken Link Checker WordPress Plugin

Click here for full list of my favorite marketing tools. Broken Link Checker is a WordPress Plugin that is free, and you can easily install it into your website. You see, having broken links on your website dramatically harms all of your search engine optimization...
The Prestige

The Prestige

Click here for full list of my favorite movies about marketing. The Prestige is about two competing magicians during the 19th Century, using revolutionary technologies and marketing to boost their popularity, and their ticket sales. Robert Angier (Hugh Jackman) is out...
J.C. Penny: Branding a 51% Decrease in Value

J.C. Penny: Branding a 51% Decrease in Value

Click here for full list of my favorite marketing flops. Remember 2011? Ron Johnson would like to forget it. That's the year he was appointed CEO of J.C. Penny (Penny) and proceeded to use his experience as Apple's VP of Operations to cease Penny's relentless...
Lee Iacocca Saves Chrysler

Lee Iacocca Saves Chrysler

Click here for full list of my favorite marketing campaigns. Following recalls of the Dodge Aspen and Plymouth Volare, Chrysler was in shambles in the late 1970s. This caused them to woo Lee Iacocca who had made a name for himself in the automobile industry during his...
The Origin of Brands

The Origin of Brands

Click here for full list of marketing book recommendations. by Al & Laura Reis When it comes to branding, Al and his wife Laura are shockingly insightful, practical and very well researched. You may have already read my other 2 books reviews on All and Laura's...
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