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How to Do PR Damage Control

How to Do PR Damage Control

So you're a company who has undergone mass criticism related to something within your realm of control, and you need a quick guide as to how best to minimize damage to your reputation as much as possible, because after all, that's all that matters. Today I'd like to...
How to Improve the Sound of Your Marketing

How to Improve the Sound of Your Marketing

Click here for full list of marketing advice. Do you know how much Mercedes-Benz spends on ensuring each and every sound their vehicle makes is consistent with exactly what people prefer to hear? Millions. Every button click, door slam, air conditioner control and...
Secret to Improve Your Sales Team

Secret to Improve Your Sales Team

Click here for full list of sales advice. Today I want to teach you the #1 sales secret of pros like me. While it's easy to understand, it is not so easy to execute. After all, many of my idiot competitors have been trying to learn it for years, and that's why some of...
How to Develop an On-Hold Recording

How to Develop an On-Hold Recording

Click here for full list of sales advice. An 'On-Hold Recording' refers to a prerecorded message a prospect hears when they are on a phone line, and placed on hold. The primary goal of an on-hold recording is to ensure the customer know they have not been...
How to Increase Email Marketing Open Rate

How to Increase Email Marketing Open Rate

Click here for full list of email marketing advice. The best ways to increase your open rate is to send your email at the best possible time, with the best possible subject line. Overall, you want to keep your subject lines (the subject line is the first thing...
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