Questions? 1 (888) 308-5506
The Innovator’s Dilemma

The Innovator’s Dilemma

Click here for full list of marketing book recommendations. by Clayton M. Christensen Have you ever wondered how a titan like Blockbuster could lose to a cash-poor startup like Netflix? Have you pondered why a company like Woolworth couldn't adapt and adjust its...
How H&R Block was Forced to be Successful

How H&R Block was Forced to be Successful

Click here for full list of my favorite marketing campaigns. Wouldn't it be great if every company had a landlord who gave them brilliant marketing advice, and then forced them put that marketing advice into action? This may seem far-fetched, but it is exactly what...
Fight Club

Fight Club

Click here for full list of my favorite movies about marketing. Fight Club is a tangy, violent criticism of materialism and consumerism. As an ad man, I would be cut in half if I was portrayed in that film. Brad Pitt plays the metro-sexually dominant Tyler Durden...
How to Create a Media Relations Program

How to Create a Media Relations Program

Click here for full list of my favorite marketing tactics. There are so many ways to get into the media on a weekly basis. So as long as you have a little time and energy to devote to getting this media attention - and driving some major visibility to your company -...
s2Member®