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Profit from Hosting a Free Seminar

Profit from Hosting a Free Seminar

Click here for full list of my favorite marketing tactics. Hosting a free seminar is a great way to physically introduce yourself to a portion of your market while selling your product/service. It really isn't that difficult or expensive to host your own seminar,...
Avis Brilliantly Embraces Being “#2”

Avis Brilliantly Embraces Being “#2”

Click here for full list of my favorite marketing campaigns. Size is an interesting thing. In martial arts such as Jujitsu, a fighter can leverage the size of an opponent to bring him/her down to the ground. Avis has had all of the size in the car rental industry...
McDonald’s & 1984 Olympics

McDonald’s & 1984 Olympics

Click here for full list of my favorite marketing flops. In 1984, McDonald's wished to piggyback their promotions off of the enormously popular Olympics which was being hosted in Los Angeles, California that year. The promotion was coined, "When the U.S. Wins, You...
What Women Want

What Women Want

Click here for full list of my favorite movies about marketing. In this coming of age tale about sexism and machoism, Mel Gibson goes through tremendous lengths to get into the mind of his niche market (women), by happenstance, and learns a great deal about himself,...
makeagif

makeagif

Click here for full list of my favorite marketing tools. My favorite Gif maker is makeagif. Clever name, isn't it? In case you don't know what a Gif is, it's a motion picture that only lasts a few seconds. A Gif is a great way to express an idea, get someone's...
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