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I've always told you that search engine optimization (SEO) is about common sense, not numbers and formulas. Today's quick trick to boost SEO is just that - common sense.

The web is just that - a web. What does a web do? Well, it is "formed by or as if by weaving or interweaving." The best example I can think of to illustrate this idea of a "web" is to invite you to think of a spider web.


A Quick Trick to Boost SEO

A spider web is very effective at minimizing the amount of thin silken material used in the interest maximizing coverage of a given area. Google also wishes to maximize the amount of area users can cover in a very short amount by giving more priority to websites that make the web's connectivity bigger and stronger.

"Matt, what the heck are you talking about?"

What I am talking about is your website is not a dead-end, but rather, a tiny part of a larger web. For example, how often do you do the following?

  • Find interesting and authoritative information for your content, and link to those articles accordingly
  • Find interesting tools your users may find useful, and link to them accordingly
  • Find interesting images and infographics your users will enjoy, and link to them accordingly

The bottom line is there is no way your website can be a one-stop shop for all of your users' wants, needs and desires. Although, I agree you should try as much as possible; and, the way you try while also boosting your SEO is to consistently and moderately link your site to valuable information, entertainment and socialization with regard to your market niche.

There is a good reason every mall, store, shop, restaurant, club and theater provides convenient to access exits. The goal of marketing is to give people options, not to trap them. If that seems like the opposite of selling and you are opposed, than

"please stop reading this blog as our marketing philosophies are uniformly inverted and you are not the type of person I want to succeed."

Create your website to spread value, not cages.


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