The Marketing Consultant Video Series
How to Get Featured in Top Publications
HOW TO GET FEATURED IN TOP PUBLICATIONS Watch Me Explain How You can Get into Forbes, Inc., etc. Join HARO NOW! HARO (Help a Reporter Out) is a free service that links reporters up with business owners and experts like you because they are looking for ideas and quotes...
How to Write Sales Driving Proposals
HOW TO WRITE SALES DRIVING PROPOSALS Watch Me Explain What Your Proposals Must Include to Get Accepted Nearly Every Time #1... Should You Write the Proposal? Every sales process has phases, and the proposal phase should never be entered into until: 1 - You assess the...
How to Become a Luxury-Priced Brand
HOW TO BECOME A LUXURY-PRICED BRAND Watch Me Explain the 3 Simple Steps You Can Use to Increase Your Prices Are Higher Prices Better for Your Company? Hermann Simon is a leading expert on pricing, and in his book, "Confessions of a Pricing Man", he exclaims that he...
Matt's Monthly Marketing Insights
Marketing Campaign of the Month
Planet Fitness on New Year’s Eve
I was completely ambushed by the abundance of Planet Fitness promotional materials draped around this year's (or was it last year's) New Year's Eve celebration in Times Square. The celebrated color purple that the company's...
Marketing Flop of the Month
Miracle Mattress: Makes a Joke of 9/11
Can one marketing flop really close the doors of a successful business? Watch this ad and I'll let you know... The woman in the ad is the company owner's daughter who I really don't want to name as I'm sure...
Marketing Book of the Month
The Power of Habit
by Charles Duhigg In the early 1900s, only 7% of people brushed their teeth. However, 10 years later, that number was up to over 65%. Why? People have always known brushing their teeth was important. In fact, toothpaste...
Marketing Movie of the Month
The Wolf of Wall Street
This film is a rags-to-riches story that culminates with a fatal meltdown when hyper-male ego overextends its' stay in the highly regulated world of day trading. Jordan Belfort is the subject of the story, and it is based...
Marketing Tactic of the Month
How to Advertise in Newspapers
So you're thinking about advertising in your local newspaper and you wanted some advice from the greatest small business expert alive - good for you! So, let's grab a spoon and dig right in to this delicious feast...
Marketing Tool of the Month
Instantly Track Metrics with Databox
Databox.com is a reporting tool/dashboard that captures and displays all of your marketing metrics in once screen, with seemingly limitless style options. I originally discovered this tool while looking for a way to...
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