The Marketing Consultant Video Series
How to Get Featured in Top Publications
HOW TO GET FEATURED IN TOP PUBLICATIONS Watch Me Explain How You can Get into Forbes, Inc., etc. Join HARO NOW! HARO (Help a Reporter Out) is a free service that links reporters up with business owners and experts like you because they are looking for ideas and quotes...
How to Write Sales Driving Proposals
HOW TO WRITE SALES DRIVING PROPOSALS Watch Me Explain What Your Proposals Must Include to Get Accepted Nearly Every Time #1... Should You Write the Proposal? Every sales process has phases, and the proposal phase should never be entered into until: 1 - You assess the...
How to Become a Luxury-Priced Brand
HOW TO BECOME A LUXURY-PRICED BRAND Watch Me Explain the 3 Simple Steps You Can Use to Increase Your Prices Are Higher Prices Better for Your Company? Hermann Simon is a leading expert on pricing, and in his book, "Confessions of a Pricing Man", he exclaims that he...
Today's Daily Marketing Advice
How to Get Customers with Parallel Competitors
In Battlenomics, a Parallel Competitor sells a completely different product and benefit as you, to your target market. Now you may be wondering why they are even considered competition. I'll tell you. The fact of the matter...
Yesterday's Marketing Advice
How to Create a Competitive Analysis with Battlenomics
When it comes to plotting your business plan competitive analysis, it is critical you are able to not only identify your competition, but also list strategies to effectively leverage their presence for maximum profit. This...
Matt's Monthly Marketing Insights
Marketing Campaign of the Month
Match.com Eliminates All Objections
This month is all about finding the best mate, and that will require Match.com.... at least, according to them. We have all noticed Match.com, some from afar, some from the convenience of their online dating portal. Either...
Marketing Flop of the Month
LifeLock: CEO Gives Away Social Security #
Todd Davis, CEO of LieLock, had an inspiring marketing idea that would prove just how effective his company was at protecting people from identify theft. The plan was simple: Expose his actual Social Security number on the...
Marketing Book of the Month
The New Rules of Marketing & PR
by David Meerman Scott When I began considering starting my own marketing agency, this was the first book I read. Ignoring how inspiring it is as a call-to-action for marketers and small business people to gain target...
Marketing Movie of the Month
Overnight
Years ago, a friend of mine mentioned this documentary, and began explaining it for a brief 2 minutes or so. After that, I had to see it. The long-story-short is this is a "going" of age story (see what I did there?) about...
Marketing Tactic of the Month
How to Create a Media Relations Program
There are so many ways to get into the media on a weekly basis. So as long as you have a little time and energy to devote to getting this media attention - and driving some major visibility to your company - there...
Marketing Tool of the Month
SpyFu
SpyFu.com is where you will research what internet marketing strategies your competitors are using to get customers online. This free online program will allow you to analyze their Pay Per Click marketing budget, what...
Marketing Services & Advice
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