I Teach You How to DOMINATE Your Competition


I Teach You How to DOMINATE Your Competition

The Marketing Consultant


Guide to Marketing a Music Teacher

Matt Steffen is The Marketing Consultant, and he is here to to add new customers to your business, whether you like it or not.

Matt's Monday Morning Marketing Memo

Matt’s Monday Morning Marketing Memo – Vol. 237

Matt’s Monday Morning Marketing Memo – Vol. 237

Good morning! Because there is nothing new under the sun, there is a good chance at least some of your competitors have a very strong and effective email marketing program that is getting them new customers. After all, some of my competitors are reading this right now...

Previous Editions:

Matt's Daily Marketing Advice

Why Your Prices Are Too Low

Why Your Prices Are Too Low

I had a great meeting yesterday with a prospective client. The owner was one of those people who you instantly like. I had the privilege of watching him interact with a customer, and was not surprised when...

Marketing Advice for Your Industry

Guide to Marketing a Bakery

Guide to Marketing a Bakery

It's tough to own a bakery, especially when the marketing landscape is dense. Forty years ago there was no place to go to buy a loaf of bread except for your local bakery. Today, however, bakery products are...


Matt's Monthly Marketing Insights


Marketing Campaign of the Month


Avis Brilliantly Embraces Being “#2”

Avis Brilliantly Embraces Being “#2”

Size is an interesting thing. In martial arts such as Jujitsu, a fighter can leverage the size of an opponent to bring him/her down to the ground. Avis has had all of the size in the car rental industry since their...

Marketing Flop of the Month


YouTube Pisses Off (and loses) Advertisers

YouTube Pisses Off (and loses) Advertisers

Imagine browsing through Facebook, and seeing a video a friend of yours shared. You click the link simply to see what it's all about, only to discover a racist, hateful tirade from some disturbed individual, and an ad for...

Marketing Book of the Month

Influence

Influence

by Robert B. Cialdini When Presidential candidate Hillary Clinton hires you as a persuasive adviser, you know you've got it made in the persuasive shade. This is the case for Mr. Robert Cialdini who wrote "Influence"...

Marketing Movie of the Month

Fight Club

Fight Club

Fight Club is a tangy, violent criticism of materialism and consumerism. As an ad man, I would be cut in half if I was portrayed in that film. Brad Pitt plays the metro-sexually dominant Tyler Durden (Brad Pitt) who...

Marketing Tactic of the Month

How to Advertise in Newspapers

How to Advertise in Newspapers

So you're thinking about advertising in your local newspaper and you wanted some advice from the greatest small business expert alive - good for you! So, let's grab a spoon and dig right in to this delicious feast...

Marketing Tool of the Month

Cognito Forms

Cognito Forms

I love Cognito Forms. I use them for all of our clients, and they are 100% reliable and secure, as far as we have seen since we began using them several months ago. Most WordPress forms (and form plugins) can break or...

Where We've Been Featured

Matt Steffen was Listed by Forbes as the #1 Marketing Consultant Who Avoids the B.S.
Matt Steffen was Listed by Forbes as the #1 Marketing Consultant Who Avoids the B.S.
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