The Marketing Consultant Video Series
How to Get Featured in Top Publications
HOW TO GET FEATURED IN TOP PUBLICATIONS Watch Me Explain How You can Get into Forbes, Inc., etc. Join HARO NOW! HARO (Help a Reporter Out) is a free service that links reporters up with business owners and experts like you because they are looking for ideas and quotes...
How to Write Sales Driving Proposals
HOW TO WRITE SALES DRIVING PROPOSALS Watch Me Explain What Your Proposals Must Include to Get Accepted Nearly Every Time #1... Should You Write the Proposal? Every sales process has phases, and the proposal phase should never be entered into until: 1 - You assess the...
How to Become a Luxury-Priced Brand
HOW TO BECOME A LUXURY-PRICED BRAND Watch Me Explain the 3 Simple Steps You Can Use to Increase Your Prices Are Higher Prices Better for Your Company? Hermann Simon is a leading expert on pricing, and in his book, "Confessions of a Pricing Man", he exclaims that he...
Matt's Monthly Marketing Insights
Marketing Campaign of the Month
Theodore Roosevelt Brands Himself a Rugged Cowbody
On June 3, 1880, polished and city-dwelling aristocrat, Theodore Roosevelt, graduated from Harvard with honors, and was getting ready to attend Columbia Law School. This seemed logical as he grew up both wealthy and sickly,...
Marketing Flop of the Month
YouTube Pisses Off (and loses) Advertisers
Imagine browsing through Facebook, and seeing a video a friend of yours shared. You click the link simply to see what it's all about, only to discover a racist, hateful tirade from some disturbed individual, and an ad for...
Marketing Book of the Month
Left Brain, Right Stuff
by Phil Rosenzweig If you're a huge fan of cognitive psychology like me, and enjoy learning how to improve your decision making, than this is truly the right book for you. The book begins with a large engineering firm...
Marketing Movie of the Month
Sister Act
Sister Act is the story of a lounge singer (Dolores, played by Whoopie Goldberg) who is forced into the witness protection program as a nun after she witnesses her mob boss boyfriend commit murder. The head of the convent...
Marketing Tactic of the Month
How to Make Sales Calls
"Hi, I'm calling you today to..." "In just 8 weeks you can...." "Is your insurance agency helping...." There's no shame in it, but most of us still view it as the embarrassing dating website for marketers who...
Marketing Tool of the Month
Small SEO Tools
Small SEO Tools is a website that provides a wide variety of web marketing tools, such as: Keyword Position Checker Backlink Checker Reverse Ip Domain Checker Link Tracker Website SEO Score Checker Meta Tags Analyzer...
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