The Marketing Consultant Video Series
How to Get Featured in Top Publications
HOW TO GET FEATURED IN TOP PUBLICATIONS Watch Me Explain How You can Get into Forbes, Inc., etc. Join HARO NOW! HARO (Help a Reporter Out) is a free service that links reporters up with business owners and experts like you because they are looking for ideas and quotes...
How to Write Sales Driving Proposals
HOW TO WRITE SALES DRIVING PROPOSALS Watch Me Explain What Your Proposals Must Include to Get Accepted Nearly Every Time #1... Should You Write the Proposal? Every sales process has phases, and the proposal phase should never be entered into until: 1 - You assess the...
How to Become a Luxury-Priced Brand
HOW TO BECOME A LUXURY-PRICED BRAND Watch Me Explain the 3 Simple Steps You Can Use to Increase Your Prices Are Higher Prices Better for Your Company? Hermann Simon is a leading expert on pricing, and in his book, "Confessions of a Pricing Man", he exclaims that he...
Matt's Monthly Marketing Insights
Marketing Campaign of the Month
Theodore Roosevelt Brands Himself a Rugged Cowboy
On June 3, 1880, polished and city-dwelling aristocrat, Theodore Roosevelt, graduated from Harvard with honors, and was getting ready to attend Columbia Law School. This seemed logical as he grew up both wealthy and sickly, and was advised since...
Marketing Flop of the Month
McDonald’s & 1984 Olympics
In 1984, McDonald's wished to piggyback their promotions off of the enormously popular Olympics which was being hosted in Los Angeles, California that year. The promotion was coined, "When the U.S. Wins, You Win." The idea...
Marketing Book of the Month
Type & Layout
by Colin Wheildon I've read a lot of books about advertising design, and they mostly SUCK. They often look attractive, have great reviews, and show a very diverse group of ad types and designs. However! They rarely show...
Marketing Movie of the Month
The Founder
Starring Michael Keaton, The Founder is the true story of Ray Kroc, and how he converted one Burger Restaurant into, today, the second largest Fast Food company in the world, beginning his journey at the age of 52 no less....
Marketing Tactic of the Month
How to Advertise in Newspapers
So you're thinking about advertising in your local newspaper and you wanted some advice from the greatest small business expert alive - good for you! So, let's grab a spoon and dig right in to this delicious feast...
Marketing Tool of the Month
Ubersuggest
Ubersuggest.org is where you will go to type in your products and services to determine all other related keywords your target market is typing into search engines to find you. The bottom line is you may be providing...
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Matt Steffen was listed by Forbes as the #1 Consultant Who Avoids the B.S."
