I Teach You How to DOMINATE Your Competition
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I Teach You How to DOMINATE Your Competition
The Marketing Consultant
Guide to Marketing a Music Teacher
Matt Steffen is The Marketing Consultant, and he is here to to add new customers to your business, whether you like it or not.
Matt's Monday Morning Marketing Memo
Matt’s Monday Morning Marketing Memo – Vol. 237
Good morning! Because there is nothing new under the sun, there is a good chance at least some of your competitors have a very strong and effective email marketing program that is getting them new customers. After all, some of my competitors are reading this right now...
Previous Editions:
Matt's Daily Marketing Advice
5 Steps for Writing the Perfect Sales Proposal
If your proposals do not have a success rate of over 75%, you are either selling to a non-buyer (person in company who does not make company decisions), or your proposals lack substance. I'm here to help. Let me take a few...
Marketing Advice for Your Industry
Guide to Accounting Firm Marketing
Any competitor can beat your accounting firm on price in the interest of getting clients. However, you're not going to do that because lower prices mean higher volume which means less time at home and more time wearing a headset...
World's Greatest Marketing Radio Show
How to Write SEO Content
Welcome to the World's Greatest Marketing Radio Show! In this edition of the World's Greatest Marketing Radio Show, I teach you how to rank at the top of Google for high volume keywords using strategic content marketing. See you...
Matt's Monthly Marketing Insights
Marketing Campaign of the Month
How H&R Block was Forced to be Successful
Wouldn't it be great if every company had a landlord who gave them brilliant marketing advice, and then forced them put that marketing advice into action? This may seem far-fetched, but it is exactly what happened to...
Marketing Flop of the Month
Target Closes All of Its Stores in Canada
In March, 2013, Target opened its first of 133 stores in Canada. By April 12, 2015, it had closed every last one of its 133 stores Canada. That's right, in 2 years, Target opened and closed 133 stores in Canada. Ask the...
Marketing Book of the Month
Sam Walton – Made in America
by Sam Walton What if I told you the greatest businessperson that ever lived wrote a book on their deathbed that contained all of their marketing secrets? Would you read it? I thought so. This month I'm reviewing Sam...
Marketing Movie of the Month
Jobs
While the movie "Jobs" based on the life and accomplishments of Steve Jobs scored a low 27% on Rotten Tomatoes. I rather enjoyed the film and its cinematic depiction of the man it celebrated. Steve Jobs...
Marketing Tactic of the Month
How to Make Sales Calls
"Hi, I'm calling you today to..." "In just 8 weeks you can...." "Is your insurance agency helping...." There's no shame in it, but most of us still view it as the embarrassing dating website for marketers...
Marketing Tool of the Month
Instantly Track Metrics with Databox
Databox.com is a reporting tool/dashboard that captures and displays all of your marketing metrics in once screen, with seemingly limitless style options. I originally discovered this tool while looking for a way to...
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