The Marketing Consultant Video Series
How to Get Featured in Top Publications
HOW TO GET FEATURED IN TOP PUBLICATIONS Watch Me Explain How You can Get into Forbes, Inc., etc. Join HARO NOW! HARO (Help a Reporter Out) is a free service that links reporters up with business owners and experts like you because they are looking for ideas and quotes...
How to Write Sales Driving Proposals
HOW TO WRITE SALES DRIVING PROPOSALS Watch Me Explain What Your Proposals Must Include to Get Accepted Nearly Every Time #1... Should You Write the Proposal? Every sales process has phases, and the proposal phase should never be entered into until: 1 - You assess the...
How to Become a Luxury-Priced Brand
HOW TO BECOME A LUXURY-PRICED BRAND Watch Me Explain the 3 Simple Steps You Can Use to Increase Your Prices Are Higher Prices Better for Your Company? Hermann Simon is a leading expert on pricing, and in his book, "Confessions of a Pricing Man", he exclaims that he...
Matt's Monthly Marketing Insights
Marketing Campaign of the Month
Lee Iacocca Saves Chrysler
Following recalls of the Dodge Aspen and Plymouth Volare, Chrysler was in shambles in the late 1970s. This caused them to woo Lee Iacocca who had made a name for himself in the automobile industry during his successful tenure as President at the...
Marketing Flop of the Month
J.C. Penny: Branding a 51% Decrease in Value
Remember 2011? Ron Johnson would like to forget it. That's the year he was appointed CEO of J.C. Penny (Penny) and proceeded to use his experience as Apple's VP of Operations to cease Penny's relentless promotions of...
Marketing Book of the Month
The Origin of Brands
by Al & Laura Reis When it comes to branding, Al and his wife Laura are shockingly insightful, practical and very well researched. You may have already read my other 2 books reviews on All and Laura's other books...
Marketing Movie of the Month
The Prestige
The Prestige is about two competing magicians during the 19th Century, using revolutionary technologies and marketing to boost their popularity, and their ticket sales. Robert Angier (Hugh Jackman) is out to beat rival...
Marketing Tactic of the Month
How to Advertise in Newspapers
So you're thinking about advertising in your local newspaper and you wanted some advice from the greatest small business expert alive - good for you! So, let's grab a spoon and dig right in to this delicious feast...
Marketing Tool of the Month
Broken Link Checker WordPress Plugin
Broken Link Checker is a WordPress Plugin that is free, and you can easily install it into your website. You see, having broken links on your website dramatically harms all of your search engine optimization efforts....
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