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The Marketing Consultant Video Series


How to Get Featured in Top Publications

How to Get Featured in Top Publications

HOW TO GET FEATURED IN TOP PUBLICATIONS Watch Me Explain How You can Get into Forbes, Inc., etc. Join HARO NOW! HARO (Help a Reporter Out) is a free service that links reporters up with business owners and experts like you because they are looking for ideas and quotes...

How to Write Sales Driving Proposals

How to Write Sales Driving Proposals

HOW TO WRITE SALES DRIVING PROPOSALS Watch Me Explain What Your Proposals Must Include to Get Accepted Nearly Every Time #1... Should You Write the Proposal? Every sales process has phases, and the proposal phase should never be entered into until: 1 - You assess the...

How to Become a Luxury-Priced Brand

How to Become a Luxury-Priced Brand

HOW TO BECOME A LUXURY-PRICED BRAND Watch Me Explain the 3 Simple Steps You Can Use to Increase Your Prices Are Higher Prices Better for Your Company? Hermann Simon is a leading expert on pricing, and in his book, "Confessions of a Pricing Man", he exclaims that he...


Matt's Monthly Marketing Insights


Marketing Campaign of the Month


Introducing The Squatty Potty

Introducing The Squatty Potty

This month is all about your deficient toilet. No, it functions just fine in terms of collecting your crap and sending it to.... wait, where the hell does poop even go? Probably into the brains of my competitors. Anyway,...

Marketing Flop of the Month


American Airlines: Paying to Fly Customers

American Airlines: Paying to Fly Customers

In 1981 American Airlines began marketing their 1st Class seats, for unlimited use (the AAirpass), for a meager $250,000 flat fee. Sounds expensive, right? You'll see.... Also, for $150,000, you could allow a friend to be...

Marketing Book of the Month

Donald Trump – The Art of the Deal

Donald Trump – The Art of the Deal

by Donald Trump & Tony Schwartz I have to say that this is one of the most unique books I have ever read. The majority of the book is an autobiography of Trump's greatest early successes. The remainder of the book,...

Marketing Movie of the Month

The Smurfs

The Smurfs

It’s 2011 and the Smurfs are chased into New York City (which is always the setting for naive characters, from Crocodile Dundee to Macaulay Culkin) by the hilariously “devious” Gargamel. Their surrogate father is non other...

Marketing Tactic of the Month

How to Make Sales Calls

How to Make Sales Calls

"Hi, I'm calling you today to..." "In just 8 weeks you can...." "Is your insurance agency helping...." There's no shame in it, but most of us still view it as the embarrassing dating website for marketers who...

Marketing Tool of the Month

Merge Words

Merge Words

MergeWords.com is another online marketing gem that quickly allows you to build keywords for your website by combining several phrases you need to incorporate into each keyword for Search Engine Optimization or Pay...

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