The Marketing Consultant Video Series
How to Get Featured in Top Publications
HOW TO GET FEATURED IN TOP PUBLICATIONS Watch Me Explain How You can Get into Forbes, Inc., etc. Join HARO NOW! HARO (Help a Reporter Out) is a free service that links reporters up with business owners and experts like you because they are looking for ideas and quotes...
How to Write Sales Driving Proposals
HOW TO WRITE SALES DRIVING PROPOSALS Watch Me Explain What Your Proposals Must Include to Get Accepted Nearly Every Time #1... Should You Write the Proposal? Every sales process has phases, and the proposal phase should never be entered into until: 1 - You assess the...
How to Become a Luxury-Priced Brand
HOW TO BECOME A LUXURY-PRICED BRAND Watch Me Explain the 3 Simple Steps You Can Use to Increase Your Prices Are Higher Prices Better for Your Company? Hermann Simon is a leading expert on pricing, and in his book, "Confessions of a Pricing Man", he exclaims that he...
Matt's Monthly Marketing Insights
Marketing Campaign of the Month
President Donald Trump
Today I'm going to explain how Donald Trump won the 2016 Presidential Election despite having, what many consider, his controversial and, some would say, inflammatory views regarding competitors, Muslims, woman, illegal immigrants, and critics....
Marketing Flop of the Month
New Coke: If It’s Not Broke, Don’t…
Sergio Zyman is a world renowned marketer, although, he was made notorious as a result of his idea for New Coke which was arguably the worst marketing disaster of all-time. Before Zyman launched New Coke, Pepsi had...
Marketing Book of the Month
Type & Layout
by Colin Wheildon I've read a lot of books about advertising design, and they mostly SUCK. They often look attractive, have great reviews, and show a very diverse group of ad types and designs. However! They rarely show...
Marketing Movie of the Month
Fight Club
Fight Club is a tangy, violent criticism of materialism and consumerism. As an ad man, I would be cut in half if I was portrayed in that film. Brad Pitt plays the metro-sexually dominant Tyler Durden (Brad Pitt) who...
Marketing Tactic of the Month
How to Create a Media Relations Program
There are so many ways to get into the media on a weekly basis. So as long as you have a little time and energy to devote to getting this media attention - and driving some major visibility to your company - there...
Marketing Tool of the Month
Cognito Forms
I love Cognito Forms. I use them for all of our clients, and they are 100% reliable and secure, as far as we have seen since we began using them several months ago. Most WordPress forms (and form plugins) can break or...
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Matt Steffen was listed by Forbes as the #1 Consultant Who Avoids the B.S."
