The Marketing Consultant Video Series
How to Get Featured in Top Publications
HOW TO GET FEATURED IN TOP PUBLICATIONS Watch Me Explain How You can Get into Forbes, Inc., etc. Join HARO NOW! HARO (Help a Reporter Out) is a free service that links reporters up with business owners and experts like you because they are looking for ideas and quotes...
How to Write Sales Driving Proposals
HOW TO WRITE SALES DRIVING PROPOSALS Watch Me Explain What Your Proposals Must Include to Get Accepted Nearly Every Time #1... Should You Write the Proposal? Every sales process has phases, and the proposal phase should never be entered into until: 1 - You assess the...
How to Become a Luxury-Priced Brand
HOW TO BECOME A LUXURY-PRICED BRAND Watch Me Explain the 3 Simple Steps You Can Use to Increase Your Prices Are Higher Prices Better for Your Company? Hermann Simon is a leading expert on pricing, and in his book, "Confessions of a Pricing Man", he exclaims that he...
Matt's Monthly Marketing Insights
Marketing Campaign of the Month
P.T. Barnum: The Greatest Show on Earth
P.T Barnum was not the first man with a circus or museum of oddities, but he was certainly the most well-known, and today you're going to learn why. Without promotion, something terrible happens... nothing! -P.T. Barnum P.T. Barnum...
Marketing Flop of the Month
LifeLock: CEO Gives Away Social Security #
Todd Davis, CEO of LieLock, had an inspiring marketing idea that would prove just how effective his company was at protecting people from identify theft. The plan was simple: Expose his actual Social Security number on the...
Marketing Book of the Month
The 22 Immutable Laws of Marketing
by Al Ries & Jack Trout This is easily one of my favorite books about marketing written by 2 seasoned experts with one foot in tangible marketing experience, and the other in conceptual marketing gospel. The...
Marketing Movie of the Month
Boiler Room
This movie is an advanced lesson in cold calling to drive relationships, and sales. This film was actually the first film based on the notorious life of Jordan Belfort and his scandals that lead to millions of dollars, an...
Marketing Tactic of the Month
How to Make Sales Calls
"Hi, I'm calling you today to..." "In just 8 weeks you can...." "Is your insurance agency helping...." There's no shame in it, but most of us still view it as the embarrassing dating website for marketers who...
Marketing Tool of the Month
makeagif
My favorite Gif maker is makeagif. Clever name, isn't it? In case you don't know what a Gif is, it's a motion picture that only lasts a few seconds. A Gif is a great way to express an idea, get someone's attention,...
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Matt Steffen was listed by Forbes as the #1 Consultant Who Avoids the B.S."
