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The Marketing Consultant Video Series


How to Get Featured in Top Publications

How to Get Featured in Top Publications

HOW TO GET FEATURED IN TOP PUBLICATIONS Watch Me Explain How You can Get into Forbes, Inc., etc. Join HARO NOW! HARO (Help a Reporter Out) is a free service that links reporters up with business owners and experts like you because they are looking for ideas and quotes...

How to Write Sales Driving Proposals

How to Write Sales Driving Proposals

HOW TO WRITE SALES DRIVING PROPOSALS Watch Me Explain What Your Proposals Must Include to Get Accepted Nearly Every Time #1... Should You Write the Proposal? Every sales process has phases, and the proposal phase should never be entered into until: 1 - You assess the...

How to Become a Luxury-Priced Brand

How to Become a Luxury-Priced Brand

HOW TO BECOME A LUXURY-PRICED BRAND Watch Me Explain the 3 Simple Steps You Can Use to Increase Your Prices Are Higher Prices Better for Your Company? Hermann Simon is a leading expert on pricing, and in his book, "Confessions of a Pricing Man", he exclaims that he...


Matt's Monthly Marketing Insights


Marketing Campaign of the Month


Phony Navy SEAL of the WEEK

Phony Navy SEAL of the WEEK

Don Shipley is a former Navy SEAL, and current business owner. His services is a training facility for men looking to join the Navy SEALs in the future, and other folks looking to surgically inject some blood, sweat and...

Marketing Flop of the Month


Target Closes All of Its Stores in Canada

Target Closes All of Its Stores in Canada

In March, 2013, Target opened its first of 133 stores in Canada. By April 12, 2015, it had closed every last one of its 133 stores Canada. That's right, in 2 years, Target opened and closed 133 stores in Canada. Ask the...

Marketing Book of the Month

Predictably Irrational

Predictably Irrational

by Dan Ariely MIT professor Dan Ariely proves in his book, "Predictably Irrational", just how irrational, yet predictable, consumer behavior is. Among the wealth of information provided in this entertaining book, I...

Marketing Movie of the Month

The Pursuit Of Happyness

The Pursuit Of Happyness

Yes, I know it's spelled wrong; take that up with the director. First and foremost, I think anyone seeking or considering an entrepreneurial path should first watch this movie. Like, now -- right now! I have never felt the...

Marketing Tactic of the Month

Search Engine Optimization

Search Engine Optimization

Search Engine Optimization, or best known as simply 'SEO', is a relatively straightforward marketing tactic. I define SEO as any deliberate efforts taken to rank your stuff at the top of search engines for keywords...

Marketing Tool of the Month

Mailchimp

Mailchimp

Mailchimp.com is where you’re going to create your email marketing program. It's free, and easy, like baseball. Here you can create opt-in forms so prospects can signup for your newsletter, eBook, and whatever else...

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