The Marketing Consultant Video Series
How to Get Featured in Top Publications
HOW TO GET FEATURED IN TOP PUBLICATIONS Watch Me Explain How You can Get into Forbes, Inc., etc. Join HARO NOW! HARO (Help a Reporter Out) is a free service that links reporters up with business owners and experts like you because they are looking for ideas and quotes...
How to Write Sales Driving Proposals
HOW TO WRITE SALES DRIVING PROPOSALS Watch Me Explain What Your Proposals Must Include to Get Accepted Nearly Every Time #1... Should You Write the Proposal? Every sales process has phases, and the proposal phase should never be entered into until: 1 - You assess the...
How to Become a Luxury-Priced Brand
HOW TO BECOME A LUXURY-PRICED BRAND Watch Me Explain the 3 Simple Steps You Can Use to Increase Your Prices Are Higher Prices Better for Your Company? Hermann Simon is a leading expert on pricing, and in his book, "Confessions of a Pricing Man", he exclaims that he...
Matt's Monthly Marketing Insights
Marketing Campaign of the Month
Match.com Eliminates All Objections
This month is all about finding the best mate, and that will require Match.com.... at least, according to them. We have all noticed Match.com, some from afar, some from the convenience of their online dating portal. Either way, we can all agree...
Marketing Flop of the Month
Target Closes All of Its Stores in Canada
In March, 2013, Target opened its first of 133 stores in Canada. By April 12, 2015, it had closed every last one of its 133 stores Canada. That's right, in 2 years, Target opened and closed 133 stores in Canada. Ask the...
Marketing Book of the Month
Positioning
by Al Reis & Jack Trout Positioning is all about creating and maintaining perceptions about your business and offerings that differentiates you from the competition while how to make you the industry leader in your...
Marketing Movie of the Month
Hancock
Hancock is a coming-of-age film about an alcoholic unconventional superhero who changes his image, and discovers his past. Like all Will Smith movies (except for The Pursuit of Happyness [sic]), special effects, alien...
Marketing Tactic of the Month
Profit from Hosting a Free Seminar
Hosting a free seminar is a great way to physically introduce yourself to a portion of your market while selling your product/service. It really isn't that difficult or expensive to host your own seminar, especially...
Marketing Tool of the Month
Merge Words
MergeWords.com is another online marketing gem that quickly allows you to build keywords for your website by combining several phrases you need to incorporate into each keyword for Search Engine Optimization or Pay...
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Matt Steffen was listed by Forbes as the #1 Consultant Who Avoids the B.S."
