The Marketing Consultant Video Series
How to Get Featured in Top Publications
HOW TO GET FEATURED IN TOP PUBLICATIONS Watch Me Explain How You can Get into Forbes, Inc., etc. Join HARO NOW! HARO (Help a Reporter Out) is a free service that links reporters up with business owners and experts like you because they are looking for ideas and quotes...
How to Write Sales Driving Proposals
HOW TO WRITE SALES DRIVING PROPOSALS Watch Me Explain What Your Proposals Must Include to Get Accepted Nearly Every Time #1... Should You Write the Proposal? Every sales process has phases, and the proposal phase should never be entered into until: 1 - You assess the...
How to Become a Luxury-Priced Brand
HOW TO BECOME A LUXURY-PRICED BRAND Watch Me Explain the 3 Simple Steps You Can Use to Increase Your Prices Are Higher Prices Better for Your Company? Hermann Simon is a leading expert on pricing, and in his book, "Confessions of a Pricing Man", he exclaims that he...
Matt's Monthly Marketing Insights
Marketing Campaign of the Month
Apple’s 1984 Commercial
The "1984" Apple commercial was broadcast on January 22, 1984, during a break in the third quarter of Super Bowl XVIII by CBS which introduced the Macintosh computer. The idea behind the commercial was to differentiate the brand from the then...
Marketing Flop of the Month
Gawker: Body Slammed by Hulk Hogan
On October 4, 2012, Gawker, a former blog that eventually sold to Univison for $135 million, published a blog post about Hulk Hogan (Terry Gene Bollea) that led to their total, and compete downfall as a blog, and company....
Marketing Book of the Month
Reality in Advertising
by Rosser Reeves This book was a bit of a letdown. Written 1960, Rosser Reeves composed this book to quickly yet thoroughly explain the many truths of advertising. While many of these ideas were revolutionary at the...
Marketing Movie of the Month
Tommy Boy
This movie is an advanced lesson in both comedy and selling which requires the difficult task of trading shame and fear for humility and brashness all in the interest of a laugh and a sale. It excelled in both. Marketing is...
Marketing Tactic of the Month
Direct Mail Advertising
This posting is intended to teach you how to create and send direct mail advertisements. So, hopefully this posting teaches you everything you need to know in order to create, maintain and perfect direct mail...
Marketing Tool of the Month
Ubersuggest
Ubersuggest.org is where you will go to type in your products and services to determine all other related keywords your target market is typing into search engines to find you. The bottom line is you may be providing...
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Matt Steffen was listed by Forbes as the #1 Consultant Who Avoids the B.S."
