The Marketing Consultant Video Series
How to Get Featured in Top Publications
HOW TO GET FEATURED IN TOP PUBLICATIONS Watch Me Explain How You can Get into Forbes, Inc., etc. Join HARO NOW! HARO (Help a Reporter Out) is a free service that links reporters up with business owners and experts like you because they are looking for ideas and quotes...
How to Write Sales Driving Proposals
HOW TO WRITE SALES DRIVING PROPOSALS Watch Me Explain What Your Proposals Must Include to Get Accepted Nearly Every Time #1... Should You Write the Proposal? Every sales process has phases, and the proposal phase should never be entered into until: 1 - You assess the...
How to Become a Luxury-Priced Brand
HOW TO BECOME A LUXURY-PRICED BRAND Watch Me Explain the 3 Simple Steps You Can Use to Increase Your Prices Are Higher Prices Better for Your Company? Hermann Simon is a leading expert on pricing, and in his book, "Confessions of a Pricing Man", he exclaims that he...
Matt's Monthly Marketing Insights
Marketing Campaign of the Month
NYPD Kills Crime with Better Outreach
In the early 1990s, New York City was on the verge of total anarchy, Rates of murder, assault, rape and vandalism were at an all-time high, and the NYPD's budget could not be increased to get new officers, cruisers or equipment. Then in February,...
Marketing Flop of the Month
Pepsi Pisses Off Black Lives Matter
Here's some advice the marketing people at Pepsi should have learned in the 1st grade: Don't discuss religion or politics. In April 2017, Pepsi rolled out a video ad that featured Kendall Jenner walking through a protest,...
Marketing Book of the Month
Confessions of a Pricing Man
by Hermann Simon I have always been absolutely fascinated by the study of pricing, and its effects on buying behavior. If you're new to the study of pricing, I highly recommend this book, which is a sort of hybrid...
Marketing Movie of the Month
The Pursuit Of Happyness
Yes, I know it's spelled wrong; take that up with the director. First and foremost, I think anyone seeking or considering an entrepreneurial path should first watch this movie. Like, now -- right now! I have never felt the...
Marketing Tactic of the Month
Search Engine Optimization
Search Engine Optimization, or best known as simply 'SEO', is a relatively straightforward marketing tactic. I define SEO as any deliberate efforts taken to rank your stuff at the top of search engines for keywords...
Marketing Tool of the Month
Merge Words
MergeWords.com is another online marketing gem that quickly allows you to build keywords for your website by combining several phrases you need to incorporate into each keyword for Search Engine Optimization or Pay...
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Matt Steffen was listed by Forbes as the #1 Consultant Who Avoids the B.S."
