The Marketing Consultant Video Series
How to Get Featured in Top Publications
HOW TO GET FEATURED IN TOP PUBLICATIONS Watch Me Explain How You can Get into Forbes, Inc., etc. Join HARO NOW! HARO (Help a Reporter Out) is a free service that links reporters up with business owners and experts like you because they are looking for ideas and quotes...
How to Write Sales Driving Proposals
HOW TO WRITE SALES DRIVING PROPOSALS Watch Me Explain What Your Proposals Must Include to Get Accepted Nearly Every Time #1... Should You Write the Proposal? Every sales process has phases, and the proposal phase should never be entered into until: 1 - You assess the...
How to Become a Luxury-Priced Brand
HOW TO BECOME A LUXURY-PRICED BRAND Watch Me Explain the 3 Simple Steps You Can Use to Increase Your Prices Are Higher Prices Better for Your Company? Hermann Simon is a leading expert on pricing, and in his book, "Confessions of a Pricing Man", he exclaims that he...
Today's Daily Marketing Advice
Fastest Way to Ensure your Business is Listed Locally
The easiest and fastest way to ensure that you are listed as a local small business is to go to Getlisted.org, and ensure that you have listing created on all local directory pages, while also connecting yourself to...
Yesterday's Marketing Advice
What is a Blog, and How to Blog
Are you wondering, "what is blog", and "how to blog to my customer?" A lot of businesses probably still view blogs as the back alleyways of the Internet written by the bitter consumer and the attention craving...
Matt's Monthly Marketing Insights
Marketing Campaign of the Month
Rita’s Gives Away Free Water Ice
Rita's Water Ice kicks off every first day of Spring with their annual giving away of one regular sized Water Ice to everybody who stops by a Rita's Water Ice vendor. So you may be wondering how this is a good marketing...
Marketing Flop of the Month
J.C. Penny: Branding a 51% Decrease in Value
Remember 2011? Ron Johnson would like to forget it. That's the year he was appointed CEO of J.C. Penny (Penny) and proceeded to use his experience as Apple's VP of Operations to cease Penny's relentless promotions of...
Marketing Book of the Month
This is Marketing
by Seth Godin This is a fast read with dense information that will help you see the big picture of all of your marketing efforts. The thing I appreciate most about Seth Godin is he always has fresh ideas. The thing I...
Marketing Movie of the Month
Hancock
Hancock is a coming-of-age film about an alcoholic unconventional superhero who changes his image, and discovers his past. Like all Will Smith movies (except for The Pursuit of Happyness [sic]), special effects, alien...
Marketing Tactic of the Month
Profit from Hosting a Free Seminar
Hosting a free seminar is a great way to physically introduce yourself to a portion of your market while selling your product/service. It really isn't that difficult or expensive to host your own seminar, especially...
Marketing Tool of the Month
Merge Words
MergeWords.com is another online marketing gem that quickly allows you to build keywords for your website by combining several phrases you need to incorporate into each keyword for Search Engine Optimization or Pay...
Marketing Services & Advice
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