The Marketing Consultant Video Series
How to Get Featured in Top Publications
HOW TO GET FEATURED IN TOP PUBLICATIONS Watch Me Explain How You can Get into Forbes, Inc., etc. Join HARO NOW! HARO (Help a Reporter Out) is a free service that links reporters up with business owners and experts like you because they are looking for ideas and quotes...
How to Write Sales Driving Proposals
HOW TO WRITE SALES DRIVING PROPOSALS Watch Me Explain What Your Proposals Must Include to Get Accepted Nearly Every Time #1... Should You Write the Proposal? Every sales process has phases, and the proposal phase should never be entered into until: 1 - You assess the...
How to Become a Luxury-Priced Brand
HOW TO BECOME A LUXURY-PRICED BRAND Watch Me Explain the 3 Simple Steps You Can Use to Increase Your Prices Are Higher Prices Better for Your Company? Hermann Simon is a leading expert on pricing, and in his book, "Confessions of a Pricing Man", he exclaims that he...
Today's Daily Marketing Advice
How to Increase Revenue by NOT Selling Products
Not selling products may sound foolish, if not counter intuitive, to running a business. However, it's one of the best ways to increase revenue. Let me explain... More times than not, customers will not choose the most...
Yesterday's Marketing Advice
What are Marketing Aggressiveness Strategies?
Whenever a company is thinking about marketing a product/service, they classify their strategy in terms of its aggressiveness. There are 4 main classification tiers of marketing aggressiveness strategies, and they are:...
Matt's Monthly Marketing Insights
Marketing Campaign of the Month
got milk?
Since 1993, the slogan "got milk", created by advertising agency Goodby, Silverstein & Partners, has been one of the most memorable slogans of all time. That says a lot considering the slogan doesn't even talk...
Marketing Flop of the Month
American Airlines: Paying to Fly Customers
In 1981 American Airlines began marketing their 1st Class seats, for unlimited use (the AAirpass), for a meager $250,000 flat fee. Sounds expensive, right? You'll see.... Also, for $150,000, you could allow a friend to be...
Marketing Book of the Month
Contagious
by Jonah Berger This book is a guide on how to make content viral, or rather, "contagious." Viral content is any content (video, article, idea, invention, etc.) that spreads throughout a huge group of people much faster...
Marketing Movie of the Month
Thank You for Smoking
Part history, part parody, this movie gets to the heart of marketing big tobacco in the most relatable way possible: Through the eyes of the marketer himself. Marketing big tobacco has always been viewed as, at best,...
Marketing Tactic of the Month
How to Create a Media Relations Program
There are so many ways to get into the media on a weekly basis. So as long as you have a little time and energy to devote to getting this media attention - and driving some major visibility to your company - there...
Marketing Tool of the Month
Mailchimp
Mailchimp.com is where you’re going to create your email marketing program. It's free, and easy, like baseball. Here you can create opt-in forms so prospects can signup for your newsletter, eBook, and whatever else...
Marketing Services & Advice
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