I Teach You How to DOMINATE Your Competition


I Teach You How to DOMINATE Your Competition

The Marketing Consultant


Guide to Marketing a Music Teacher

Matt Steffen is The Marketing Consultant, and he is here to to add new customers to your business, whether you like it or not.

Matt's Monday Morning Marketing Memo

Matt’s Monday Morning Marketing Memo – Vol. 237

Matt’s Monday Morning Marketing Memo – Vol. 237

Good morning! Because there is nothing new under the sun, there is a good chance at least some of your competitors have a very strong and effective email marketing program that is getting them new customers. After all, some of my competitors are reading this right now...

Previous Editions:

Matt's Daily Marketing Advice

5 Steps for Writing the Perfect Sales Proposal

5 Steps for Writing the Perfect Sales Proposal

If your proposals do not have a success rate of over 75%, you are either selling to a non-buyer (person in company who does not make company decisions), or your proposals lack substance. I'm here to help. Let me take a few...

Marketing Advice for Your Industry

Guide to Accounting Firm Marketing

Guide to Accounting Firm Marketing

Any competitor can beat your accounting firm on price in the interest of getting clients. However, you're not going to do that because lower prices mean higher volume which means less time at home and more time wearing a headset...

World's Greatest Marketing Radio Show


Matt's Monthly Marketing Insights


Marketing Campaign of the Month


How H&R Block was Forced to be Successful

How H&R Block was Forced to be Successful

Wouldn't it be great if every company had a landlord who gave them brilliant marketing advice, and then forced them put that marketing advice into action? This may seem far-fetched, but it is exactly what happened to...

Marketing Flop of the Month


Target Closes All of Its Stores in Canada

Target Closes All of Its Stores in Canada

In March, 2013, Target opened its first of 133 stores in Canada. By April 12, 2015, it had closed every last one of its 133 stores Canada. That's right, in 2 years, Target opened and closed 133 stores in Canada. Ask the...

Marketing Book of the Month

Sam Walton – Made in America

Sam Walton – Made in America

by Sam Walton What if I told you the greatest businessperson that ever lived wrote a book on their deathbed that contained all of their marketing secrets? Would you read it? I thought so. This month I'm reviewing Sam...

Marketing Movie of the Month

Jobs

Jobs

While the movie "Jobs" based on the life and accomplishments of Steve Jobs scored a low 27% on Rotten Tomatoes. I rather enjoyed the film and its cinematic depiction of the man it celebrated. Steve Jobs...

Marketing Tactic of the Month

How to Make Sales Calls

How to Make Sales Calls

"Hi, I'm calling you today to..." "In just 8 weeks you can...." "Is your insurance agency helping...." There's no shame in it, but most of us still view it as the embarrassing dating website for marketers...

Marketing Tool of the Month

Instantly Track Metrics with Databox

Instantly Track Metrics with Databox

Databox.com is a reporting tool/dashboard that captures and displays all of your marketing metrics in once screen, with seemingly limitless style options. I originally discovered this tool while looking for a way to...

Where We've Been Featured

Matt Steffen was Listed by Forbes as the #1 Marketing Consultant Who Avoids the B.S.
Matt Steffen was Listed by Forbes as the #1 Marketing Consultant Who Avoids the B.S.
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