The Marketing Consultant Video Series
How to Get Featured in Top Publications
HOW TO GET FEATURED IN TOP PUBLICATIONS Watch Me Explain How You can Get into Forbes, Inc., etc. Join HARO NOW! HARO (Help a Reporter Out) is a free service that links reporters up with business owners and experts like you because they are looking for ideas and quotes...
How to Write Sales Driving Proposals
HOW TO WRITE SALES DRIVING PROPOSALS Watch Me Explain What Your Proposals Must Include to Get Accepted Nearly Every Time #1... Should You Write the Proposal? Every sales process has phases, and the proposal phase should never be entered into until: 1 - You assess the...
How to Become a Luxury-Priced Brand
HOW TO BECOME A LUXURY-PRICED BRAND Watch Me Explain the 3 Simple Steps You Can Use to Increase Your Prices Are Higher Prices Better for Your Company? Hermann Simon is a leading expert on pricing, and in his book, "Confessions of a Pricing Man", he exclaims that he...
Matt's Monthly Marketing Insights
Marketing Campaign of the Month
got milk?
Since 1993, the slogan "got milk", created by advertising agency Goodby, Silverstein & Partners, has been one of the most memorable slogans of all time. That says a lot considering the slogan doesn't even talk...
Marketing Flop of the Month
J.C. Penney: Sales Plummet After Trying to Fool Google
Can one article sabotage a publicly-traded retail company online? It turns out, yes! In February of 2011, David Segal of the New York Times published an article about a well-known retail company... ahem, J.C. Penny,...
Marketing Book of the Month
Launch
by Jeff Walker I had heard a few other marketers such as Michael Port and Derek Halpern leveraging the science of email-driven "launches" to sell products, services, workshops, etc. It wasn't until I purchased Jeff...
Marketing Movie of the Month
Wall Street
Last week I recommended the Wolf of Wall Street which is funny because the real-life protagonist in that film was inspired by the movie I'm recommending today: Wall Street. This film is great from a marketing perspective...
Marketing Tactic of the Month
Profit from Hosting a Free Seminar
Hosting a free seminar is a great way to physically introduce yourself to a portion of your market while selling your product/service. It really isn't that difficult or expensive to host your own seminar, especially...
Marketing Tool of the Month
Small SEO Tools
Small SEO Tools is a website that provides a wide variety of web marketing tools, such as: Keyword Position Checker Backlink Checker Reverse Ip Domain Checker Link Tracker Website SEO Score Checker Meta Tags Analyzer...
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