The Marketing Consultant Video Series
How to Get Featured in Top Publications
HOW TO GET FEATURED IN TOP PUBLICATIONS Watch Me Explain How You can Get into Forbes, Inc., etc. Join HARO NOW! HARO (Help a Reporter Out) is a free service that links reporters up with business owners and experts like you because they are looking for ideas and quotes...
How to Write Sales Driving Proposals
HOW TO WRITE SALES DRIVING PROPOSALS Watch Me Explain What Your Proposals Must Include to Get Accepted Nearly Every Time #1... Should You Write the Proposal? Every sales process has phases, and the proposal phase should never be entered into until: 1 - You assess the...
How to Become a Luxury-Priced Brand
HOW TO BECOME A LUXURY-PRICED BRAND Watch Me Explain the 3 Simple Steps You Can Use to Increase Your Prices Are Higher Prices Better for Your Company? Hermann Simon is a leading expert on pricing, and in his book, "Confessions of a Pricing Man", he exclaims that he...
Matt's Monthly Marketing Insights
Marketing Campaign of the Month
Phony Navy SEAL of the WEEK
Don Shipley is a former Navy SEAL, and current business owner. His services is a training facility for men looking to join the Navy SEALs in the future, and other folks looking to surgically inject some blood, sweat and testosterone into their...
Marketing Flop of the Month
Hillary Clinton Labels Trump Supporters “Deplorable”
During the 2016 Presidential race, Presidential Candidate Hillary Clinton said Trump’s supporters belong in a "basket of deplorables." Donald Trump went to to defeat Hillary in a sweeping victory, claiming 306 electoral...
Marketing Book of the Month
The Psychology of Persuasion
by Kevin Hogan Hogan does a great job teaching people how to be more persuasive in this book. When you first read it, you're tempted to think it paved the way for the National Bestseller Influence, written by Robert...
Marketing Movie of the Month
Sister Act
Sister Act is the story of a lounge singer (Dolores, played by Whoopie Goldberg) who is forced into the witness protection program as a nun after she witnesses her mob boss boyfriend commit murder. The head of the convent...
Marketing Tactic of the Month
How to Make Sales Calls
"Hi, I'm calling you today to..." "In just 8 weeks you can...." "Is your insurance agency helping...." There's no shame in it, but most of us still view it as the embarrassing dating website for marketers who...
Marketing Tool of the Month
Small SEO Tools
Small SEO Tools is a website that provides a wide variety of web marketing tools, such as: Keyword Position Checker Backlink Checker Reverse Ip Domain Checker Link Tracker Website SEO Score Checker Meta Tags Analyzer...
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Matt Steffen was listed by Forbes as the #1 Consultant Who Avoids the B.S."
