The Marketing Consultant Video Series
How to Get Featured in Top Publications
HOW TO GET FEATURED IN TOP PUBLICATIONS Watch Me Explain How You can Get into Forbes, Inc., etc. Join HARO NOW! HARO (Help a Reporter Out) is a free service that links reporters up with business owners and experts like you because they are looking for ideas and quotes...
How to Write Sales Driving Proposals
HOW TO WRITE SALES DRIVING PROPOSALS Watch Me Explain What Your Proposals Must Include to Get Accepted Nearly Every Time #1... Should You Write the Proposal? Every sales process has phases, and the proposal phase should never be entered into until: 1 - You assess the...
How to Become a Luxury-Priced Brand
HOW TO BECOME A LUXURY-PRICED BRAND Watch Me Explain the 3 Simple Steps You Can Use to Increase Your Prices Are Higher Prices Better for Your Company? Hermann Simon is a leading expert on pricing, and in his book, "Confessions of a Pricing Man", he exclaims that he...
Matt's Monthly Marketing Insights
Marketing Campaign of the Month
Rita’s Gives Away Free Water Ice
Rita's Water Ice kicks off every first day of Spring with their annual giving away of one regular sized Water Ice to everybody who stops by a Rita's Water Ice vendor. So you may be wondering how this is a good marketing tactic? After-all, that is...
Marketing Flop of the Month
YouTube Pisses Off (and loses) Advertisers
Imagine browsing through Facebook, and seeing a video a friend of yours shared. You click the link simply to see what it's all about, only to discover a racist, hateful tirade from some disturbed individual, and an ad for...
Marketing Book of the Month
Hooked
by Nir Eya with Ryan Hoover The is one of my favorite books on product development. It changed the way I managed my own services, and how I consulted clients to manage theirs as well. If the goal of a product is to be...
Marketing Movie of the Month
Jobs
While the movie "Jobs" based on the life and accomplishments of Steve Jobs scored a low 27% on Rotten Tomatoes. I rather enjoyed the film and its cinematic depiction of the man it celebrated. Steve Jobs seemed to have all...
Marketing Tactic of the Month
Direct Mail Advertising
This posting is intended to teach you how to create and send direct mail advertisements. So, hopefully this posting teaches you everything you need to know in order to create, maintain and perfect direct mail...
Marketing Tool of the Month
Instantly Track Metrics with Databox
Databox.com is a reporting tool/dashboard that captures and displays all of your marketing metrics in once screen, with seemingly limitless style options. I originally discovered this tool while looking for a way to...
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Matt Steffen was listed by Forbes as the #1 Consultant Who Avoids the B.S."
