The Marketing Consultant Video Series


Matt Steffen

"Don't compete -- DOMINATE!"

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Today's Daily Marketing Advice

7 Simple Email Marketing Tips & Tricks

7 Simple Email Marketing Tips & Tricks

Today I want to give you 7 great tips and tricks you can begin using to increase your email list, and convert more recipients into paying customers. Always strike a balance between sending promotional emails, and advice emails....

Yesterday's Marketing Advice

Guide to Creating and Sending Direct Mail Ads

Guide to Creating and Sending Direct Mail Ads

This posting is intended to teach you how to create and send direct mail advertisements. So, hopefully this posting teaches you everything you need to know in order to create, maintain and perfect direct mail campaigns...


Matt's Monthly Marketing Insights


Marketing Campaign of the Month


Ron Burgundy & Dodge Durango

Ron Burgundy & Dodge Durango

Dodge Durango is a sport utility vehicle owned by Dodge who teamed up with Anchorman 2's front man, fictitious and hyper-masculine newscaster, Ron Burgundy for a series of painfully humorous commercials. Dodge's team hatched...

Marketing Flop of the Month


New Coke: If It’s Not Broke, Don’t…

New Coke: If It’s Not Broke, Don’t…

Sergio Zyman is a world renowned marketer, although, he was made notorious as a result of his idea for New Coke which was arguably the worst marketing disaster of all-time. Before Zyman launched New Coke, Pepsi had...

Marketing Book of the Month

Ignore Everybody

Ignore Everybody

by Hugh MacLeod MacLeod is a poor man's Seth Godin. In his book, Ignore Everybody, I loved his fresh insights on how to be more creative in a world that beats people into mediocrity the way a fridge strives to keep its...

Marketing Movie of the Month

What Women Want

What Women Want

In this coming of age tale about sexism and machoism, Mel Gibson goes through tremendous lengths to get into the mind of his niche market (women), by happenstance, and learns a great deal about himself, and marketing....

Marketing Tactic of the Month

Profit from Hosting a Free Seminar

Profit from Hosting a Free Seminar

Hosting a free seminar is a great way to physically introduce yourself to a portion of your market while selling your product/service. It really isn't that difficult or expensive to host your own seminar, especially...

Marketing Tool of the Month

SpyFu

SpyFu

SpyFu.com is where you will research what internet marketing strategies your competitors are using to get customers online. This free online program will allow you to analyze their Pay Per Click marketing budget, what...

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