The Marketing Consultant Video Series
How to Get Featured in Top Publications
HOW TO GET FEATURED IN TOP PUBLICATIONS Watch Me Explain How You can Get into Forbes, Inc., etc. Join HARO NOW! HARO (Help a Reporter Out) is a free service that links reporters up with business owners and experts like you because they are looking for ideas and quotes...
How to Write Sales Driving Proposals
HOW TO WRITE SALES DRIVING PROPOSALS Watch Me Explain What Your Proposals Must Include to Get Accepted Nearly Every Time #1... Should You Write the Proposal? Every sales process has phases, and the proposal phase should never be entered into until: 1 - You assess the...
How to Become a Luxury-Priced Brand
HOW TO BECOME A LUXURY-PRICED BRAND Watch Me Explain the 3 Simple Steps You Can Use to Increase Your Prices Are Higher Prices Better for Your Company? Hermann Simon is a leading expert on pricing, and in his book, "Confessions of a Pricing Man", he exclaims that he...
Today's Daily Marketing Advice
Guide to Small Business Marketing Planning
Starting and marketing a small business consists of: Identifying your target market Catering your products/services to solve the problems of target market Identifying your key competitors Differentiating your...
Yesterday's Marketing Advice
What’s the Difference Between Facebook and Pay Per Click?
A few days ago I was in a meeting with a client of ours that was considering some online advertising until the effects of their Search Engine Optimization began to gain traction. What is important for business...
Matt's Monthly Marketing Insights
Marketing Campaign of the Month
P.T. Barnum: The Greatest Show on Earth
P.T Barnum was not the first man with a circus or museum of oddities, but he was certainly the most well-known, and today you're going to learn why. Without promotion, something terrible happens... nothing! -P.T. Barnum ...
Marketing Flop of the Month
J.C. Penney: Sales Plummet After Trying to Fool Google
Can one article sabotage a publicly-traded retail company online? It turns out, yes! In February of 2011, David Segal of the New York Times published an article about a well-known retail company... ahem, J.C. Penny,...
Marketing Book of the Month
Confessions of an Advertising Man
by David Ogilvy Written in 1963, this is the first book written by David Ogilvy (who also authored Ogilvy on Advertising), who most consider the father of modern advertising. Simply put, this book is as much a guide for...
Marketing Movie of the Month
Jurassic World
Those dangerous dinos are back once again, and this time, they're NOT screwing around! Muhahahahaha!!!! Anyway, Jurassic World is proof of 2 things Modern cinematic creativity is so lacking that producers have to go digging...
Marketing Tactic of the Month
Search Engine Optimization
Search Engine Optimization, or best known as simply 'SEO', is a relatively straightforward marketing tactic. I define SEO as any deliberate efforts taken to rank your stuff at the top of search engines for keywords...
Marketing Tool of the Month
Cognito Forms
I love Cognito Forms. I use them for all of our clients, and they are 100% reliable and secure, as far as we have seen since we began using them several months ago. Most WordPress forms (and form plugins) can break or...
Marketing Services & Advice
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