The Marketing Consultant Video Series
How to Get Featured in Top Publications
HOW TO GET FEATURED IN TOP PUBLICATIONS Watch Me Explain How You can Get into Forbes, Inc., etc. Join HARO NOW! HARO (Help a Reporter Out) is a free service that links reporters up with business owners and experts like you because they are looking for ideas and quotes...
How to Write Sales Driving Proposals
HOW TO WRITE SALES DRIVING PROPOSALS Watch Me Explain What Your Proposals Must Include to Get Accepted Nearly Every Time #1... Should You Write the Proposal? Every sales process has phases, and the proposal phase should never be entered into until: 1 - You assess the...
How to Become a Luxury-Priced Brand
HOW TO BECOME A LUXURY-PRICED BRAND Watch Me Explain the 3 Simple Steps You Can Use to Increase Your Prices Are Higher Prices Better for Your Company? Hermann Simon is a leading expert on pricing, and in his book, "Confessions of a Pricing Man", he exclaims that he...
Matt's Monthly Marketing Insights
Marketing Campaign of the Month
Introducing The Squatty Potty
This month is all about your deficient toilet. No, it functions just fine in terms of collecting your crap and sending it to.... wait, where the hell does poop even go? Probably into the brains of my competitors. Anyway,...
Marketing Flop of the Month
American Airlines: Paying to Fly Customers
In 1981 American Airlines began marketing their 1st Class seats, for unlimited use (the AAirpass), for a meager $250,000 flat fee. Sounds expensive, right? You'll see.... Also, for $150,000, you could allow a friend to be...
Marketing Book of the Month
Donald Trump – The Art of the Deal
by Donald Trump & Tony Schwartz I have to say that this is one of the most unique books I have ever read. The majority of the book is an autobiography of Trump's greatest early successes. The remainder of the book,...
Marketing Movie of the Month
The Smurfs
It’s 2011 and the Smurfs are chased into New York City (which is always the setting for naive characters, from Crocodile Dundee to Macaulay Culkin) by the hilariously “devious” Gargamel. Their surrogate father is non other...
Marketing Tactic of the Month
How to Make Sales Calls
"Hi, I'm calling you today to..." "In just 8 weeks you can...." "Is your insurance agency helping...." There's no shame in it, but most of us still view it as the embarrassing dating website for marketers who...
Marketing Tool of the Month
Merge Words
MergeWords.com is another online marketing gem that quickly allows you to build keywords for your website by combining several phrases you need to incorporate into each keyword for Search Engine Optimization or Pay...
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