The Marketing Consultant Video Series
How to Get Featured in Top Publications
HOW TO GET FEATURED IN TOP PUBLICATIONS Watch Me Explain How You can Get into Forbes, Inc., etc. Join HARO NOW! HARO (Help a Reporter Out) is a free service that links reporters up with business owners and experts like you because they are looking for ideas and quotes...
How to Write Sales Driving Proposals
HOW TO WRITE SALES DRIVING PROPOSALS Watch Me Explain What Your Proposals Must Include to Get Accepted Nearly Every Time #1... Should You Write the Proposal? Every sales process has phases, and the proposal phase should never be entered into until: 1 - You assess the...
How to Become a Luxury-Priced Brand
HOW TO BECOME A LUXURY-PRICED BRAND Watch Me Explain the 3 Simple Steps You Can Use to Increase Your Prices Are Higher Prices Better for Your Company? Hermann Simon is a leading expert on pricing, and in his book, "Confessions of a Pricing Man", he exclaims that he...
Matt's Monthly Marketing Insights
Marketing Campaign of the Month
Tai Lopez is “Here in My Garage”
If you sell anything, you have most likely seen an ad from the one and only, Tai Lopez. He's probably the greatest self-promoter since PT Barnum. I first stumbled upon Tai like everyone else, with his ad which has since been...
Marketing Flop of the Month
Burger King: Case of the Creepy Mascot
Burger King still holds the title of having the creepiest mascot of all time. The first image of the character was originally launched on a Burger King sign in 1955. In 2003, advertising agency Crispin Porter...
Marketing Book of the Month
You, Inc., The Art of Selling Yourself
by Henry Beckwith & Christine Clifford This book is laid out like a series of short blog-type posts, each giving some valuable bits of useful self-promotional tips around the art of being authentic, and selling...
Marketing Movie of the Month
Wayne’s World
Wayne's World is all about desperate promotion in the interest of passionate brand perpetuation. Sure you've probably seen it, but I encourage you to watch it again to gain a refreshed understanding of the importance of...
Marketing Tactic of the Month
Search Engine Optimization
Search Engine Optimization, or best known as simply 'SEO', is a relatively straightforward marketing tactic. I define SEO as any deliberate efforts taken to rank your stuff at the top of search engines for keywords...
Marketing Tool of the Month
SpyFu
SpyFu.com is where you will research what internet marketing strategies your competitors are using to get customers online. This free online program will allow you to analyze their Pay Per Click marketing budget, what...
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