The Marketing Consultant Video Series
How to Get Featured in Top Publications
HOW TO GET FEATURED IN TOP PUBLICATIONS Watch Me Explain How You can Get into Forbes, Inc., etc. Join HARO NOW! HARO (Help a Reporter Out) is a free service that links reporters up with business owners and experts like you because they are looking for ideas and quotes...
How to Write Sales Driving Proposals
HOW TO WRITE SALES DRIVING PROPOSALS Watch Me Explain What Your Proposals Must Include to Get Accepted Nearly Every Time #1... Should You Write the Proposal? Every sales process has phases, and the proposal phase should never be entered into until: 1 - You assess the...
How to Become a Luxury-Priced Brand
HOW TO BECOME A LUXURY-PRICED BRAND Watch Me Explain the 3 Simple Steps You Can Use to Increase Your Prices Are Higher Prices Better for Your Company? Hermann Simon is a leading expert on pricing, and in his book, "Confessions of a Pricing Man", he exclaims that he...
Matt's Monthly Marketing Insights
Marketing Campaign of the Month
Southwest Airlines Promote Winglets
It all started with people getting bigger, and bigger and bigger, and now jet fuel costs for the airline industry has reached critical mass (much like the weight of many Americans). To reduce this cost, the ingenious...
Marketing Flop of the Month
Little Caesars: From #2 to #4 in Pizza
In 1994, Little Caesars was the #2 pizza chain in America (just behind Pizza Hut) with $2 billion in annual sales. In 2010, it was number four, with half as much revenue. Here is the breakdown of pizza market leaders in...
Marketing Book of the Month
Ogilvy on Advertising
by David Ogilvy This book is a crash course in advertising agency life from the 1950s to 1980s with tons of useful advice for people looking to build advertising campaigns that sell. If you've seen the show Mad Men,...
Marketing Movie of the Month
Thank You for Smoking
Part history, part parody, this movie gets to the heart of marketing big tobacco in the most relatable way possible: Through the eyes of the marketer himself. Marketing big tobacco has always been viewed as, at best,...
Marketing Tactic of the Month
Search Engine Optimization
Search Engine Optimization, or best known as simply 'SEO', is a relatively straightforward marketing tactic. I define SEO as any deliberate efforts taken to rank your stuff at the top of search engines for keywords...
Marketing Tool of the Month
Mailchimp
Mailchimp.com is where you’re going to create your email marketing program. It's free, and easy, like baseball. Here you can create opt-in forms so prospects can signup for your newsletter, eBook, and whatever else...
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Matt Steffen was listed by Forbes as the #1 Consultant Who Avoids the B.S."
