The Marketing Consultant Video Series
How to Promote Anything to Anyone
HOW TO PROMOTE ANYTHING TO ANYONE Watch Me Explain The Power of Sub-Branding that Allows Your Company to be the Master at Everything You Cannot Be Everything to Everyone... Unless You Do This If you want to sell everything to everyone, you must individually sub-brand...
The #1 Rule for Branding Your Biz
THE #1 RULE FOR BRANDING YOUR BIZ Watch Me Explain How You Can Crush Bigger Competitors that Seem to Sell Everything Let's Brand Your Biz for Maximum Competitiveness There's an old saying that goes: "Jack of all trades, master of none." The same applies to your...
What Color Should Your Logo Be?
WHAT COLOR SHOULD YOUR LOGO BE? Watch Me Explain What Color Your Logo Should Be, and Why What is the Color of Your #1 Competitor's Logo? Pepsi launched their brand with a predominantly red logo. Coca-Cola was already using a red logo. When people thought of the color...
Today's Daily Marketing Advice
How to Produce a Radio Advertisement
Today we produced a beautiful piece of artwork in the form a radio advertisement for a client of ours in Anaheim, CA. Although, it dawned on me that a lot of small business owners may not have any idea of how to complete...
Yesterday's Marketing Advice
How to Improve the Sound of Your Marketing
Do you know how much Mercedes-Benz spends on ensuring each and every sound their vehicle makes is consistent with exactly what people prefer to hear? Millions. Every button click, door slam, air conditioner control and...
Matt's Monthly Marketing Insights
Marketing Campaign of the Month
Southwest Airlines Promote Winglets
It all started with people getting bigger, and bigger and bigger, and now jet fuel costs for the airline industry has reached critical mass (much like the weight of many Americans). To reduce this cost, the ingenious...
Marketing Flop of the Month
Burger King: Case of the Creepy Mascot
Burger King still holds the title of having the creepiest mascot of all time. The first image of the character was originally launched on a Burger King sign in 1955. In 2003, advertising agency Crispin Porter + Bogusky...
Marketing Book of the Month
Peter Drucker – Drucker on Marketing
by William A. Cohen Peter Drucker is to management what Sun Tzu was to War. One of the first lessons of business is follow Drucker's advice, and you'll have a long and fruitful career. So it should be no surprise that...
Marketing Movie of the Month
Confessions of a Sociopathic Social Climber
Katya Livingston, portrayed by Jennifer Love Hewitt, is a narcissistic social climber in this coming of age tale staged in beautiful San Francisco. When she's not having sex to gain entry into parties or manufacturing fake...
Marketing Tactic of the Month
Direct Mail Advertising
This posting is intended to teach you how to create and send direct mail advertisements. So, hopefully this posting teaches you everything you need to know in order to create, maintain and perfect direct mail...
Marketing Tool of the Month
Broken Link Checker WordPress Plugin
Broken Link Checker is a WordPress Plugin that is free, and you can easily install it into your website. You see, having broken links on your website dramatically harms all of your search engine optimization efforts....
Marketing Services & Advice
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