The Marketing Consultant Video Series


How to Get Featured in Top Publications

How to Get Featured in Top Publications

HOW TO GET FEATURED IN TOP PUBLICATIONS Watch Me Explain How You can Get into Forbes, Inc., etc. Join HARO NOW! HARO (Help a Reporter Out) is a free service that links reporters up with business owners and experts like you because they are looking for ideas and quotes...

How to Write Sales Driving Proposals

How to Write Sales Driving Proposals

HOW TO WRITE SALES DRIVING PROPOSALS Watch Me Explain What Your Proposals Must Include to Get Accepted Nearly Every Time #1... Should You Write the Proposal? Every sales process has phases, and the proposal phase should never be entered into until: 1 - You assess the...

How to Become a Luxury-Priced Brand

How to Become a Luxury-Priced Brand

HOW TO BECOME A LUXURY-PRICED BRAND Watch Me Explain the 3 Simple Steps You Can Use to Increase Your Prices Are Higher Prices Better for Your Company? Hermann Simon is a leading expert on pricing, and in his book, "Confessions of a Pricing Man", he exclaims that he...

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Today's Daily Marketing Advice

How to Brand Your Products Individually

How to Brand Your Products Individually

Sub-Branding refers to an organization placing their brand name on several different types of products or services. For example:   While this may seem harmless, it isn't. Sub-branding is almost never a good idea, and the...

Yesterday's Marketing Advice

Strategy Guide for Email Marketing

Strategy Guide for Email Marketing

Email marketing lists take a lot of time to develop (and sometimes a lot of money, too!). This is why you need a really good email marketing strategy. After all, when you buy groceries from the store, your strategy is to eat...


Matt's Monthly Marketing Insights


Marketing Campaign of the Month


Apple’s 1984 Commercial

Apple’s 1984 Commercial

  The "1984" Apple commercial was broadcast on January 22, 1984, during a break in the third quarter of Super Bowl XVIII by CBS which introduced the Macintosh computer. The idea behind the commercial was to differentiate the...

Marketing Flop of the Month


Miracle Mattress: Makes a Joke of 9/11

Miracle Mattress: Makes a Joke of 9/11

Can one marketing flop really close the doors of a successful business? Watch this ad and I'll let you know...     The woman in the ad is the company owner's daughter who I really don't want to name as I'm sure she wishes...

Marketing Book of the Month

Tell to Win

Tell to Win

by Peter Guber This books explains how to use story-telling to persuade people to do what you want. The author is one of the best story-tellers I have ever read. This isn't just because he's nailed the art, but also...

Marketing Movie of the Month

Wall Street

Wall Street

Last week I recommended the Wolf of Wall Street which is funny because the real-life protagonist in that film was inspired by the movie I'm recommending today: Wall Street. This film is great from a marketing perspective...

Marketing Tactic of the Month

Profit from Hosting a Free Seminar

Profit from Hosting a Free Seminar

Hosting a free seminar is a great way to physically introduce yourself to a portion of your market while selling your product/service. It really isn't that difficult or expensive to host your own seminar, especially...

Marketing Tool of the Month

Small SEO Tools

Small SEO Tools

Small SEO Tools is a website that provides a wide variety of web marketing tools, such as: Keyword Position Checker Backlink Checker Reverse Ip Domain Checker Link Tracker Website SEO Score Checker Meta Tags Analyzer...

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