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The Marketing Consultant Video Series


How to Get Featured in Top Publications

How to Get Featured in Top Publications

HOW TO GET FEATURED IN TOP PUBLICATIONS Watch Me Explain How You can Get into Forbes, Inc., etc. Join HARO NOW! HARO (Help a Reporter Out) is a free service that links reporters up with business owners and experts like you because they are looking for ideas and quotes...

How to Write Sales Driving Proposals

How to Write Sales Driving Proposals

HOW TO WRITE SALES DRIVING PROPOSALS Watch Me Explain What Your Proposals Must Include to Get Accepted Nearly Every Time #1... Should You Write the Proposal? Every sales process has phases, and the proposal phase should never be entered into until: 1 - You assess the...

How to Become a Luxury-Priced Brand

How to Become a Luxury-Priced Brand

HOW TO BECOME A LUXURY-PRICED BRAND Watch Me Explain the 3 Simple Steps You Can Use to Increase Your Prices Are Higher Prices Better for Your Company? Hermann Simon is a leading expert on pricing, and in his book, "Confessions of a Pricing Man", he exclaims that he...


Matt's Monthly Marketing Insights


Marketing Campaign of the Month


Tai Lopez is “Here in My Garage”

Tai Lopez is “Here in My Garage”

If you sell anything, you have most likely seen an ad from the one and only, Tai Lopez. He's probably the greatest self-promoter since PT Barnum. I first stumbled upon Tai like everyone else, with his ad which has since been...

Marketing Flop of the Month


Burger King: Case of the Creepy Mascot

Burger King: Case of the Creepy Mascot

Burger King still holds the title of having the creepiest mascot of all time. The first image of the character was originally launched on a Burger King sign in 1955.     In 2003, advertising agency Crispin Porter...

Marketing Book of the Month

You, Inc., The Art of Selling Yourself

You, Inc., The Art of Selling Yourself

by Henry Beckwith & Christine Clifford This book is laid out like a series of short blog-type posts, each giving some valuable bits of useful self-promotional tips around the art of being authentic, and selling...

Marketing Movie of the Month

Wayne’s World

Wayne’s World

Wayne's World is all about desperate promotion in the interest of passionate brand perpetuation. Sure you've probably seen it, but I encourage you to watch it again to gain a refreshed understanding of the importance of...

Marketing Tactic of the Month

Search Engine Optimization

Search Engine Optimization

Search Engine Optimization, or best known as simply 'SEO', is a relatively straightforward marketing tactic. I define SEO as any deliberate efforts taken to rank your stuff at the top of search engines for keywords...

Marketing Tool of the Month

SpyFu

SpyFu

SpyFu.com is where you will research what internet marketing strategies your competitors are using to get customers online. This free online program will allow you to analyze their Pay Per Click marketing budget, what...

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