Marketing to Women

Marketing to Women

Marketing to Women
Women may be a larger audience of online marketing than men.

No I don’t have the data to back up that claim just yet, however, Fleishman-Hearst and Hillard Magazines (Jan, 2012) recently released this research which show the amount of women who are minding our marketing efforts.




Below shows the percentages of women who attempt to influence the buying decisions of other people as well.


Women know that women are watching.

However, as a man, it is sometimes difficult for me to assume the mental and emotional standpoint of women with regard to marketing.

Why do you think half of my staff is female? I remember conducting a physics experiment at Rutgers University which required that I interview 17 people. Without even realizing it, I had tainted my sample by interviewing mainly all men. I didn’t even realize it until my poor data led to a misleading conclusion concerning my experiment. Matthew+Stupidity = C-

The lesson here is that if you are a man (or woman), you must not neglect the attitudes and opinions of the complimentary sex. Speaking of physics, the greatest physicist alive (Professor Stephen Hawking) believes that women are a complete mystery.

To your success!



Matt Steffen

matt-steffen Aside from being featured in Forbes as the "#1 Consultant Who Avoids the B.S.", Matt has conducted marketing consulting for hundreds of organizations, such as businesses, universities, politicians, law firms, consultants and nonprofits. Matt routinely hosts seminars, workshops and coaching sessions in the interest of educating entrepreneurs about maximizing their marketing and advertising potential. Contact him now to help you too.