No I don't have the data to back up that claim just yet, however, Fleishman-Hearst and Hillard Magazines (Jan, 2012) recently released this research which show the amount of women who are minding our marketing efforts.
Below shows the percentages of women who attempt to influence the buying decisions of other people as well.
Women know that women are watching.
However, as a man, it is sometimes difficult for me to assume the mental and emotional standpoint of women with regard to marketing.
Why do you think half of my staff is female? I remember conducting a physics experiment at Rutgers University which required that I interview 17 people. Without even realizing it, I had tainted my sample by interviewing mainly all men. I didn't even realize it until my poor data led to a misleading conclusion concerning my experiment. Matthew+Stupidity = C-
The lesson here is that if you are a man (or woman), you must not neglect the attitudes and opinions of the complimentary sex, and go with pure data and mutually exclusive and collectively exhaustive.