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Women may be a larger audience of online marketing than men.

No I don't have the data to back up that claim just yet, however, Fleishman-Hearst and Hillard Magazines (Jan, 2012) recently released this research which show the amount of women who are minding our marketing efforts.

women-and-marketing

Below shows the percentages of women who attempt to influence the buying decisions of other people as well.

women-and-marketing

Women know that women are watching.

However, as a man, it is sometimes difficult for me to assume the mental and emotional standpoint of women with regard to marketing.

Why do you think half of my staff is female? I remember conducting a physics experiment at Rutgers University which required that I interview 17 people. Without even realizing it, I had tainted my sample by interviewing mainly all men. I didn't even realize it until my poor data led to a misleading conclusion concerning my experiment. Matthew+Stupidity = C-

The lesson here is that if you are a man (or woman), you must not neglect the attitudes and opinions of the complimentary sex, and go with pure data and mutually exclusive and collectively exhaustive. 

Don't compete — DOMINATE.

Matt Steffen

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Matt Steffen was Listed by Forbes as the #1 Marketing Consultant Who Avoids the B.S.
Matt Steffen was Listed by Forbes as the #1 Marketing Consultant Who Avoids the B.S.

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