You simply must have a website, a blog, a Facebook Page and good search engine optimization (SEO) strategies in place.

One third of Americans spend 3 hours on the Internet each day (The Media Audit, 2010). "More and more we do things online that we used to do offline," such as (Pew Research Center, 2010):

  • Look for "How-to" 59%
  • Social Networking 61%
  • Buy a product 66%
  • Leisure 72%
  • Get News 75%
  • Research products 78%
  • Use search engines versus yellow pages 87%
  • Read and send mail 94%

Facebook is probably the best investment you can make online besides having a website.

Facebook provides 67% of online B2C (business to consumer) conversations with blogs coming in second and Twitter a distant third. In fact, 1 out of every 8 online minutes is spent on Facebook. According to Hubspot's "State of Inbound Marketing Report (2011)", Companies have admitted to accumulating a customer through the following channels:

  • 57% Blogs
  • 57% LinkedIn
  • 48% Facebook
  • 42% Twitter

The investment companies have made in blogs and social media has doubled from 9% to 17% over the last 2 years (Hubspot, 2011). Companies that blog have 434% more indexed pages than those who don't. This directly leads to more revenue because the more indexed web pages you have, the more leads to sales you will receive.

So get your blog, Twitter and Facebook Page going today.


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