Matt’s Monday Morning Marketing Memo – Vol. 237

Matt’s Monday Morning Marketing Memo – Vol. 237

Good morning! Because there is nothing new under the sun, there is a good chance at least some of your competitors have a very strong and effective email marketing program that is getting them new customers. After all, some of my competitors are reading this right now...
Matt’s Monday Morning Marketing Memo – Vol. 236

Matt’s Monday Morning Marketing Memo – Vol. 236

Good morning! Ringling Brothers and Barnum & Bailey Circus (RBBBC) is closing after 146 years due to severely disappointing ticket booth sales over the last several years. Below you'll see one of my prized possessions which is P.T. Barnum's first ad for his...
Matt’s Monday Morning Marketing Memo – Vol. 235

Matt’s Monday Morning Marketing Memo – Vol. 235

Good morning! In a social experiment, a violinist named Joshua Bell played a mini-concert in a New York Subway. This particular subway was used frequently by high-income earners who enjoyed classical music. However, hardly anybody stopped to listen. Evidently these...
Hooked

Hooked

Click here for full list of marketing book recommendations. by Nir Eya with Ryan Hoover The is one of my favorite books on product development. It changed the way I managed my own services, and how I consulted clients to manage theirs as well. If the goal of a product...
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