Why You Need to be First, Not Better

Why You Need to be First, Not Better

Click here for full list of my daily marketing advice. Let me ask you a question: who was the first person to fly solo across that Atlantic Ocean? If you answered Charles Lindbergh, you are correct. Even if you didn't know the answer, did you at least recognize the...
Strategy Guide for Email Marketing

Strategy Guide for Email Marketing

Click here for full list of my daily marketing advice. Email marketing lists take a lot of time to develop (and sometimes a lot of money, too!). This is why you need a really good email marketing strategy. After all, when you buy groceries from the store, your...
How to Write Subject Lines

How to Write Subject Lines

Click here for full list of my daily marketing advice. It is very important to continually be measuring which subject line generates the highest open rate to all of your various email marketing lists. After all, the point of email marketing begins with getting people...
How to do Competitive Research

How to do Competitive Research

Click here for full list of my daily marketing advice. Because there is nothing new under the sun, there is a good chance at least some of your competitors have a very strong and effective email marketing program. So -- learn it! Feel free to sit at the front of the...
How to Write Calls-to-Action

How to Write Calls-to-Action

Click here for full list of my daily marketing advice. The only reason you're sending email to people is to drive some sort of action... ....that is, unless you're writing an apology like CEO Reed Hastings of Netflix did when he spontaneously increased prices and...
s2Member®