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Matt’s Monday Morning Marketing Memo – Vol. 188

Matt’s Monday Morning Marketing Memo – Vol. 188

Good morning! If you’re in business, you need to constantly be pumping out valuable advice to your target market on a regular basis.

You can do this through blog postings, podcasts, videos, newsletters, eBooks, etc.

You may think this is a stupid idea. “After all” you’re probably thinking, “what the hell would people pay me for if I give away all of my intellectual capital?”

The reason is while your advice may solve some of somebody’s problem, it will never be able to solve all of it, no matter how much free advice you give.

For example, a lawyer may give their audience helpful tips on how best to avoid risky litigation regarding a divorce, such as seeking mediation. However, who do you think this person will contact when the day comes to execute this mediation?

Moreover, who do you think this person will recommend when their friend, family member or Starbucks clerk asks them for a “good attorney?”

Here is what you need to do:

  1. First, teach your readers as much as you can because people can do a lot for themselves regarding your services, but they can’t do everything; and, when they come across something they can’t do, your intellectual property will have gained their trust in teaching them the things they could.
  2. Next, you need to ensure that you have an active email marketing system in place so people can easily subscribe to your advice from your website/LinkedIn/Facebook/etc. After all, this is how you maintain your readers’ attention for the next time they’re in the market for your products/services.

Two months ago, a subscriber of this Memo contacted me after 4 years of reading my advice.

You see, when it came down to researching/writing the marketing piece of his business plan that he needed for investors, there was no one he trusted more than me.

This was a very lucrative contract for my firm being the company has an 8-figure valuation. This business alone EASILY justified me writing this Memo 15 minutes each week for the last 4 years.

If I didn’t have this Memo in place, I am sure this gentlemen would have sought the advice and services of someone else.

Again, every day millions of people are looking online for solutions to their problems relating to your organization. Give them a free sample now, and when they’re really hungry, they’ll buy the entire cake later. After all, are you in business for the month, or forever? Act accordingly.

If you’d like me to set up an online content marking system for you to increase sales of your products/services, click here and fill out our form.

 

“Wall Street is the only place that people ride to in a Rolls Royce to get advice from those who take the subway.”

-Warren Buffett

 

To your success!

Matt-Steffen-sig

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Matt Steffen

matt-steffen Aside from being featured in Forbes as the "#1 Consultant Who Avoids the B.S.", Matt has conducted marketing consulting for hundreds of organizations, such as businesses, universities, politicians, law firms, consultants and nonprofits. Matt routinely hosts seminars, workshops and coaching sessions in the interest of educating entrepreneurs about maximizing their marketing and advertising potential. Contact him now to help you too.

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