How Marketing Influences Product Development

How Marketing Influences Product Development

When Pepsodent (toothpaste) came onto the scene in the 1920's, toothpaste was already everywhere. Pepsodent promised fresh breath, but so did Listerine. Pepsodent promised whiter teeth, but so did Crest. So how did Pepsodent come on to the cavity-dominated landscape...
How to Leverage ‘Guarantees’ to Drive New Business

How to Leverage ‘Guarantees’ to Drive New Business

Click here for full list of marketing advice. The Hair Cuttery has created a rather interesting, and to me, somewhat confusing guarantee in the interest of driving new business while maintaining existing. Are you ready for this? The Hair Cuttery claims on their...
Why Branding is so Important

Why Branding is so Important

Click here for full list of branding advice. By the conclusion of this posting, you'll understand exactly why your organization needs a strong brand. What you have to realize is this: Your company has a brand, whether you are working to create it or not. From infancy,...
Information Needed for Email Lists

Information Needed for Email Lists

Click here for full list of email marketing advice. I always like to ensure we have at least 3 types of information regarding the people that sign-up for our email lists, via eBook, newsletter, contest, etc: Email (of course) First Name Business sector To me, having a...
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